Does a piece of ancient advertising wisdom still hold true in today’s online world?
KIEV, UKRAINE - AUGUST 22, 2015:Collection of popular social media logos printed on paper:Facebook, Twitter, Google Plus, Instagram, Pinterest, Skype, YouTube, Linkedin and others on wooden background

Does a piece of ancient advertising wisdom still hold true in today’s online world?

Years ago, students of print advertising were taught the following mantra:     “The purpose of an ad is to attract and hold the favourable attention of the maximum economic…

Continue Reading Does a piece of ancient advertising wisdom still hold true in today’s online world?