Christmas Predictions For 2020
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Christmas Predictions For 2020

Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage of these times. (more…)

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3 Techniques To Help You Cut Out Wasted Spend In Your Google Ads Campaigns
Simferopol, Russia - June 22, 2014: Google biggest Internet search engine. Google.com domain was registered September 15, 1997.

3 Techniques To Help You Cut Out Wasted Spend In Your Google Ads Campaigns

So your Google account is live and has been running for a while now. Things are going well, enquiry numbers are up and you’re looking to invest more money into…

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Google vs. Bing – Who’s The Real Winner?
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Google vs. Bing – Who’s The Real Winner?

For years, Google has always been the one that springs to mind when you have a question that needs answering or you’re looking for a product/service. However, everyone seems to forget about, or just simply ignore, Bing. So, let’s take a fair look at both search engines… (more…)

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Yahoo & Google strike new deal
KIEV, UKRAINE - AUGUST 22, 2015:Collection of popular social media logos printed on paper:Facebook, Twitter, Google Plus, Instagram, Pinterest, Skype, YouTube, Linkedin and others on wooden background

Yahoo & Google strike new deal

Yesterday whilst releasing their earning news, yahoo revealed a new search deal with Google.  The deal excludes Europe & will depend on US Department of justice approval. Yahoo Stated “In…

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Should I bid on my brand name in Adwords?
Helsinki, Finland, May 4, 2019: Google Ads AdWords application icon on Apple iPhone X screen close-up. Google Ad Words icon. Google ads Adwords application. Social media network

Should I bid on my brand name in Adwords?

  One hot topic with Adwords managers and their clients is whether or not to bid on their own branded terms. The argument is always the same: “If I rank…

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Bing Launches Automated Rules For Managing All levels Of Your Account.
KIEV, UKRAINE - AUGUST 22, 2015:Collection of popular social media logos printed on paper:Facebook, Twitter, Google Plus, Instagram, Pinterest, Skype, YouTube, Linkedin and others on wooden background

Bing Launches Automated Rules For Managing All levels Of Your Account.

This week, Haily De La Cruz, who is program manager for campaign managements at Bing, said that users have been requesting automated rules for sometime. Well Bing have listened and…

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Bing to release Google style mobile-friendly algorithm
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Bing to release Google style mobile-friendly algorithm

Although not quite as groundbreaking and significant as Google’s recent “mobilegeddon” or “mobilepocalyse” announcement, which saw the search engine begin to favour mobile friendly websites, Bing have this week confirmed that they too will be following Google’s lead and rolling out a mobile friendly algorithm over the coming months.

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Bing’s ‘mobile friendly’ label could be a prelude to mobile-friendly search algorithms.
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Bing’s ‘mobile friendly’ label could be a prelude to mobile-friendly search algorithms.

Microsoft has recently added an interesting feature to the mobile version of its ‘Bing’ search engine. If a site is mobile-friendly, Bing now adds a discreet label to the site’s description that lets web-users know that they can use the site comfortably on their mobile phones. Google already has a very similar feature, so Bing is ‘playing catch-up’ to a certain extent. But what might be the greater significance of Microsoft’s decision to include a ‘mobile friendly’ label in its search engine’s results?

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