Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what…
As a digital account manager you are constantly weighing up different options when making changes to different campaigns. Should I implement a mobile bid adjustment? Should we create a completely…
So it’s official: If you’ve seen some big fluctuations in traffic and positions over the past week then you can blame Google’s core algorithm update which included a Panda…
Google Panda, which gets its name from Navneet Panda – the man who developed the technology that allowed Google to implement the algorithm in the first place, was launched in…
Twitter, the social media giant, well known for their 140 character limit is considering a 10,000 character limit and if it is going to happen then it will be…
It is basically the first lesson that any PPC account manager learns, how to use different match types in your campaigns. It is essential to any campaign that we utilise…
Google are testing the use of 4 text ads in search results, which will effectively push organic search results even lower down the fold meaning that organic results are going…
Google launched structured snippet extensions in the summer, in order to give advertisers another tool in order to entice clicks from their potential customers. Well now they have enabled us…
Google are always on the hunt to improve their service and their most recent update, in the form of new interactive ads, will hopefully do so. The new ads are…
It is common knowledge that mobile searching is becoming increasingly popular as more people switch to their hand-held device rather than use their desktop. So, in timely fashion, Google have…