Tips For eCommerce Holiday SEO
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Tips For eCommerce Holiday SEO

Before the holiday shopping season approaches us, online retailers should be making the necessary amendments to their website and refreshing their content to maximise their organic visibility as interest surges.

Amazon’s Prime Day has just gone, but there’s only a month or so before Black Friday is upon us and then Christmas, so there’s still plenty of time to implement all the tips and techniques within this blog so that you don’t miss out! (more…)

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Google Ads Vs Facebook Ads
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Google Ads Vs Facebook Ads

When it comes to digital marketing, business owners are spoilt for choice. However, deciding on which platform they should market their businesses on can be a daunting task. To help…

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Christmas Predictions For 2020
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Christmas Predictions For 2020

Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage of these times. (more…)

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Is Your Website Terrible? Here’s How You Can Tell!
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Is Your Website Terrible? Here’s How You Can Tell!

  • Post category:BlogGeneralGoogle
  • Reading time:7 mins read

A website is the backbone of any business, regardless of which type of online marketing you are focusing on. Every type of advertisement, content or information that you put online will direct users back to your website so it’s vital that it gives them a clear idea of your brand and the types of products or services that you are offering. (more…)

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How social media improves conversion rates
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How social media improves conversion rates

  • Post category:BlogSocial Media
  • Reading time:3 mins read

If you’re running an ecommerce site, chances are that your business already has a social media presence across different channels. If you do, then you will be well aware that social media provides you with a quick and easy way to reach more consumers as well as increase the awareness of your brand. Additionally, it enables you to communicate with the customers directly, adding trust and loyalty. What you may not be aware of, however, is that social media can improve your site’s conversion rate. Here is how it works… (more…)

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Google’s automated bidding feature is getting an overhaul
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Google’s automated bidding feature is getting an overhaul

  Automated bidding is getting an overhaul along with some new terminology. Flexible bid strategies will now be called “portfolio” bid strategies. According to Google the change is meant to…

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There Was A Big Algorithm Update Last Weekend (But It Wasn’t Penguin)
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There Was A Big Algorithm Update Last Weekend (But It Wasn’t Penguin)

  So it’s official: If you’ve seen some big fluctuations in traffic and positions over the past week then you can blame Google’s core algorithm update which included a Panda…

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SEO: Cheap Tricks & Getting Fast Results
Sankt-Petersburg, Russia, August 31, 2018: Google Ads AdWords application icon on Apple iPhone X screen close-up. Google Ad Words icon. Google ads Adwords application. Social media network

SEO: Cheap Tricks & Getting Fast Results

  SEO… Is it even still a thing? Search Engine Optimisation has come a long way over the last ten or fifteen years with significant changes in just the last…

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