Instagram Creator Accounts: What’s New?

The online and digital world is always moving forward. Company directors and senior management teams are always thinking of new and creative ways to increase users online experience and appeal to new audiences. With this in mind, what’s next? The next big feature to hit the ever-growing platform of Instagram is a brand new account type known as Creator accounts! (more…)

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Social Media From Scratch: The Basics

Trying to wrap your head around Social Media? We understand that it can be quite overwhelming for businesses that are just starting out. That’s why we’ve put together this guide to help you set up your Social Media accounts! Continue reading to find out more! (more…)

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How A Small Business Can Utilise Social Media
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How A Small Business Can Utilise Social Media

Social Media is an ever-growing platform that more and more businesses are integrating into their marketing strategies. But, as a small business how can you utilise platforms such as Facebook and Instagram to your advantage? The first step is to create a well-developed plan which includes these rules: (more…)

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Organic Social Media or Paid Social Media – Which One is Right for Your Business?
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Organic Social Media or Paid Social Media – Which One is Right for Your Business?

All businesses know that qualifying a service or product before purchasing is always vital. This is especially true when choosing the correct path for your companies online marketing. But, what is the difference between organic and paid social media and which one is right for your business? Continue reading to find out…

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3 businesses who used social media with tremendous success
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3 businesses who used social media with tremendous success

Social media has grown at a rapid pace in the last decade. Originally a tool simply for people to socialise, it is now also a platform where businesses can market themselves at a fraction of the cost of traditional advertising. If you’re considering setting up a social media marketing campaign and need proof that businesses really do benefit from it, then here are three great examples.  (more…)

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Boost your social media reach with a chatbot
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Boost your social media reach with a chatbot

  • Post category:BlogSocial Media
  • Reading time:3 mins read

So, your company has got the Facebook account and Twitter feed up and running, and you’re engaging with clients or customers and have mastered digital marketing. In that case, why, when you visit other sites, is a chatbot the first thing that pops up? Welcome to the never-ending trend of advances in technology.  (more…)

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The importance of social media for the small businesses
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The importance of social media for the small businesses

Social media is a powerful marketing tool for businesses. But what about the small business? How can social media help to boost the productivity and online presence of the small business? Well, social media has a pivotal role to play. It is important to remember that customers are the backbone of the small business industry and can help to both shape and build up success. Customers have a voice, and it is this voice, with its link to social media, which is vital to the small business. (more…)

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How social media improves conversion rates
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How social media improves conversion rates

  • Post category:BlogSocial Media
  • Reading time:3 mins read

If you’re running an ecommerce site, chances are that your business already has a social media presence across different channels. If you do, then you will be well aware that social media provides you with a quick and easy way to reach more consumers as well as increase the awareness of your brand. Additionally, it enables you to communicate with the customers directly, adding trust and loyalty. What you may not be aware of, however, is that social media can improve your site’s conversion rate. Here is how it works… (more…)

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Why you should integrate social media and PPC into your digital marketing strategy
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Why you should integrate social media and PPC into your digital marketing strategy

If you’re a brand new start-up or a business that has previously relied upon traditional marketing methods to promote your products and services, then creating a digital strategy for the first time can be tough (particularly if you have a small budget). There are several channels available to you, and so you may feel confused about which is right for your company. Many businesses start with social media and PPC. Let’s take a look at how they can help your company to achieve exceptional results. (more…)

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