Bing’s ‘mobile friendly’ label could be a prelude to mobile-friendly search algorithms.
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Bing’s ‘mobile friendly’ label could be a prelude to mobile-friendly search algorithms.

Microsoft has recently added an interesting feature to the mobile version of its ‘Bing’ search engine. If a site is mobile-friendly, Bing now adds a discreet label to the site’s description that lets web-users know that they can use the site comfortably on their mobile phones. Google already has a very similar feature, so Bing is ‘playing catch-up’ to a certain extent. But what might be the greater significance of Microsoft’s decision to include a ‘mobile friendly’ label in its search engine’s results?

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