negative keywords Archives

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How Do Negative Keywords Improve Your Campaign?

Post published:26 October 2016
Post category:Blog General Google Google AdWords Pay Per Click
Reading time:3 mins read

The evolution of digital marketing has developed rapidly over the years. Throughout growth in the industry, there is one thing that can be said for certain: If you don’t keep…

Mountain View, California, USA - August 15, 2016: Google sign on one of the Google buildings. Exterior view of a Google headquarters building. Google is specializing in Internet services

How Does AdWords Keyword Matching Work?

Post published:18 February 2015
Post category:Blog Google AdWords Pay Per Click
Reading time:5 mins read

Keywords / key phrases connect a searchers query to relevant adverts within Google AdWords. Within AdWords we can split keywords into two categories: Biddable keywords (Keywords that we set within…

Sankt-Petersburg, Russia, August 31, 2018: Google Ads AdWords application icon on Apple iPhone X screen close-up. Google Ad Words icon. Google ads Adwords application. Social media network

Understanding the Google Network

Post published:12 December 2013
Post category:Blog Google AdWords Pay Per Click
Reading time:3 mins read

Everyone is spending more time online in this day and age. If they’re not shopping or catching up on the day’s news, they are searching for interesting things and looking…