Creating quality and informative content positions your brand as an expert source of information in the industry. Content marketing is a long-term strategy, and when done right, it can generate…
2020 has been an incredible year for social media. Over 4 billion people now use social platforms globally, with 60% of businesses aiming to increase their 2021 Instagram budgets in particular. (more…)
When it comes to digital marketing, business owners are spoilt for choice. However, deciding on which platform they should market their businesses on can be a daunting task. To help…
Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage of these times. (more…)
For years, Google has always been the one that springs to mind when you have a question that needs answering or you’re looking for a product/service. However, everyone seems to forget about, or just simply ignore, Bing. So, let’s take a fair look at both search engines… (more…)
More and more people are reaching out to Google to ask them what they are planning to do to help small and medium businesses and, finally, Google have answered!
A website is the backbone of any business, regardless of which type of online marketing you are focusing on. Every type of advertisement, content or information that you put online will direct users back to your website so it’s vital that it gives them a clear idea of your brand and the types of products or services that you are offering. (more…)
There is little doubt that we are living in trying times. The coronavirus has surprised us all with its speed, effects and the way it has changed our normal way…
Do you find yourself taking a rough guess of how many of your leads or purchases came directly from your Google Ads campaigns? Wouldn’t it be easier for Google to work all this out for you? (more…)
Truth be told, there are no specific things that will supercharge your PPC campaigns. You have to do everything to the highest possible standard. Nevertheless, I’ve put together some tips that should give you a leg up on the competition. (more…)