Marketing majority believe content personalisation is key to online marketing
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Marketing majority believe content personalisation is key to online marketing

Econsultancy, working in tandem with Adobe, recently announced that 60% of company marketers believe content personalisation is at the root of their online marketing strategy’s success. A further 54% went on to say they were renewing their commitment to creating a web experience for users that takes them into account, tailoring it to individual needs and wants. In order to create such experiences for personalisation-hungry customers, 65% of the marketers who responded to the study said they relied heavily on personal data, such as a client’s age, their interests, geographical location, and gender.

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