I know what you’re expecting–a blog post that’s a long-winded ‘yes, your business needs PR’. And, boy, are you going to get it. But first, what is PR, other than…
Public relations activities have become an entirely different kettle of fish since the changeover from traditional PR to online PR began. While the obvious difference is the medium through which…
It’s been an interesting month and we’ve received a bucket load of great press coverage covering the Google right to be forgotten ruling, Facebooks ‘creepy’ experiment and also a Facebook…
1. Conrad Gessner (1516-1565) Swiss naturalist and biographer, Conrad Gessner, became a reluctant marketing genius of the word-of-mouth kind when he created an easy to repeat poem…