Traditional media is losing its significance within the market as digital marketing and online activities continue to grow in popularity. Social media encourages connectivity and creativity and with that brings more opportunities for businesses. Instagram is one of the most popular social media platforms around with its extensive visual nature, it allows everyone from big brands to small businesses promote engaging content to attract new customers and engage with their existing customers. Instagram now hosts 25 million business profiles; with 2 million of them being active advertisers as well having 1 billion active individual users.
It would appear that Facebook is about to turn its Messenger app from a simple way to communicate with friends into a platform more along the lines of Snapchat. In the near future, the service will be opened up to allow third party developers to create and deliver their own content directly to the Messenger audience.