How to increase your brand’s online presence in 2021
KIEV, UKRAINE - AUGUST 22, 2015:Collection of popular social media logos printed on paper:Facebook, Twitter, Google Plus, Instagram, Pinterest, Skype, YouTube, Linkedin and others on wooden background

How to increase your brand’s online presence in 2021

2020 has been an incredible year for social media. Over 4 billion people now use social platforms globally, with 60% of businesses aiming to increase their 2021 Instagram budgets in particular. (more…)

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Choosing the right social media platforms to promote your brand
WEB ONLINE INTERNET TECHNOLOGY AND DIGITAL MARKETING CONCEPT

Choosing the right social media platforms to promote your brand

It is very common for a startup business, to create a business page on every social media platform to get your brand name out there. But is this the right thing to do?

Creating and publishing content on the right platforms is a great way to build a strong relationship with your audience and customers. There are a range of platforms available for businesses to use but it’s important to ask yourself:

 

  1. Is this platform going to get you results?
  2. Are you putting yourself in front of the right audience for your business on this platform?
  3. How do the features of this platform meet the needs of my business?
  4. How much time is needed to maintain this platform?

 

Let’s find out! This blog covers the basics of choosing the correct social media platforms to promote your business and why. 

 

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Maximise your marketing efforts with the Facebook Pixel
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Maximise your marketing efforts with the Facebook Pixel

The Facebook advertising platform has grown and expanded over the past few years so much so that businesses of all sizes and industries are now using it to their advantage! As a result,  Facebook developed the Facebook Pixel allowing businesses to gain data and insight into their audience without having to be ‘tech-savvy’.

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Social Media From Scratch: The Basics

Trying to wrap your head around Social Media? We understand that it can be quite overwhelming for businesses that are just starting out. That’s why we’ve put together this guide to help you set up your Social Media accounts! Continue reading to find out more! (more…)

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Social Media Advertising: Audiences and Targeting
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Social Media Advertising: Audiences and Targeting

Imagine that you’re a business searching for another marketing avenue to promote your brand and service. When you start your search, you come across Social Media Advertising. So how can Social Media Advertising benefit your business and how can you ensure you are targeting the right audiences? This blog is here to help you, continue reading to learn more about how to use Social Media audiences and targeting to your advantage! (more…)

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What happens to LinkedIn after the Microsoft takeover?
Group of Business People with Social Media Concept

What happens to LinkedIn after the Microsoft takeover?

In June, Microsoft purchased LinkedIn for $26.2 billion, sending ripples right through the business world. Now, social media is waiting for the shockwaves of the American giant's acquisition to arrive.…

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4 new Pinterest features will help retailers boost online sales
Social media from cutout newspaper headlines pinned to a cork bulletin board

4 new Pinterest features will help retailers boost online sales

Pinterest has developed four new features that will appeal to online retailers and enable them to boost their web presence, hopefully leading to a growth in sales. The social media platform aims to bring retailers together, making it quicker for customers to find and buy the items they want. (more…)

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#Stickers – Twitter’s new visual hashtag
Group of Business People with Social Media Concept

#Stickers – Twitter’s new visual hashtag

Twitter has revealed its latest new addition, the #Sticker. On the face of it, nothing very groundbreaking; the feature will allow users to place fun images like hats, emojis and animal faces over their images. It’s designed, in Twitter’s words, to add creativity to your photos and connect them to the Twitter world. (more…)

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