How to use the differences between social and traditional media to improve your branding exercises
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How to use the differences between social and traditional media to improve your branding exercises

There’s a pronounced tendency in the marketing world for businesses to assume that every activity carried out on social networking sites needs to directly promote or add value to their brand. While it’s true that businesses using social media need to focus on building a base of followers and potential customers, the idea that this can only be done through constant and direct promotion may be misguided.

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