Should your marketing team jump on a social media trend or event?
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Should your marketing team jump on a social media trend or event?

There have been many recent examples of good and bad marketing, as a business uses its social media activity to leap onto a breaking trend. However, from using an inappropriate hashtag, or the use of twerking basically anywhere, to appealing to the wrong audience, things can go badly wrong.

 

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SEO and PPC For Christmas: The Ultimate Guide
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SEO and PPC For Christmas: The Ultimate Guide

I'm not mad! I know what time of year it is but online retailers should start planning now - here's why: As the Christmas Holidays fast approach, savvy online retailers…

Continue Reading SEO and PPC For Christmas: The Ultimate Guide