How to increase your brand’s online presence in 2021
KIEV, UKRAINE - AUGUST 22, 2015:Collection of popular social media logos printed on paper:Facebook, Twitter, Google Plus, Instagram, Pinterest, Skype, YouTube, Linkedin and others on wooden background

How to increase your brand’s online presence in 2021

2020 has been an incredible year for social media. Over 4 billion people now use social platforms globally, with 60% of businesses aiming to increase their 2021 Instagram budgets in particular. (more…)

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Coronavirus – Moving Marketing Spend Online
WEB ONLINE INTERNET TECHNOLOGY AND DIGITAL MARKETING CONCEPT

Coronavirus – Moving Marketing Spend Online

  • Post category:BlogGeneral
  • Reading time:3 mins read

There is little doubt that we are living in trying times. The coronavirus has surprised us all with its speed, effects and the way it has changed our normal way…

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Big changes ahead for Twitter’s explore page
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Big changes ahead for Twitter’s explore page

  • Post category:BlogTwitter
  • Reading time:3 mins read

Have you used Twitter's explore section yet? You'll find it in the lower function bar by clicking the magnifying glass icon, and you'll be taken to a whole heap of…

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What Twitter ‘topics’ means for the future of the channel
Online Marketing Strategy Branding Commerce Advertising Concept

What Twitter ‘topics’ means for the future of the channel

  • Post category:BlogTwitter
  • Reading time:3 mins read

After a testing period last summer, Twitter rolled out its new topics feature in November. Introduced to offer users more opportunities to discover new, relevant content, it signalled an important…

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John Lewis At Christmas: What Makes Them So Successful?

For many of us, we know it’s the holiday season when the John Lewis Christmas Advert is launched. Each year, John Lewis & Partners strive to create an ad better than the last – from lovable characters to famous faces, what more could they need? In this blog, we take a look at John Lewis’ latest creation “Excitable Edgar” and we analyse what makes the campaign so successful.

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Choosing the right social media platforms to promote your brand
WEB ONLINE INTERNET TECHNOLOGY AND DIGITAL MARKETING CONCEPT

Choosing the right social media platforms to promote your brand

It is very common for a startup business, to create a business page on every social media platform to get your brand name out there. But is this the right thing to do?

Creating and publishing content on the right platforms is a great way to build a strong relationship with your audience and customers. There are a range of platforms available for businesses to use but it’s important to ask yourself:

 

  1. Is this platform going to get you results?
  2. Are you putting yourself in front of the right audience for your business on this platform?
  3. How do the features of this platform meet the needs of my business?
  4. How much time is needed to maintain this platform?

 

Let’s find out! This blog covers the basics of choosing the correct social media platforms to promote your business and why. 

 

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Maximise your marketing efforts with the Facebook Pixel
Business desk concept - DIGITAL MARKETING

Maximise your marketing efforts with the Facebook Pixel

The Facebook advertising platform has grown and expanded over the past few years so much so that businesses of all sizes and industries are now using it to their advantage! As a result,  Facebook developed the Facebook Pixel allowing businesses to gain data and insight into their audience without having to be ‘tech-savvy’.

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