Who do you work with?

At DPOM, we primarily work with small and medium-sized enterprises (SMEs) across a wide range of industries. Our clients include businesses from sectors such as e-commerce, restaurants, tyre fitters, solicitors, locksmiths, electricians, plumbers, hot tub suppliers and many more!We specialise in offering tailored digital marketing strategies in Google Ads, SEO, and Social Media that are specifically designed to meet the unique needs and goals of SMEs. Our focus is on providing accessible, high-quality marketing solutions that help small businesses thrive in the competitive digital landscape

I'm a small business with a small budget, how can DPOM help?

At DPOM, we understand the unique challenges faced by small businesses, especially when operating with limited budgets. We believe that every business, regardless of size, deserves access to high-quality digital marketing services. That's why we offer a range of affordable and flexible Google Ads, SEO, and Social Media marketing solutions tailored to fit smaller budgets. Our team works closely with you to identify the most cost-effective strategies that can deliver meaningful results, ensuring your investment is maximised. We focus on driving growth and visibility for your business in a way that aligns with your financial capabilities, making professional digital marketing accessible and impactful for your small business

Does Google Ads work for every business and do you offer guarantees it will work for me?

Google Ads can be highly effective for a wide range of businesses, but its success depends on various factors including industry, target audience, and the specific goals of your campaign.At DPOM, we leverage our extensive experience and insights to craft Google Ads strategies that are tailored to the unique needs of each business. While we cannot offer guarantees due to the ever-changing nature of digital advertising and market variables, we are committed to applying best practices, continuous monitoring, and optimisation to maximise the potential of your campaigns. Our team works diligently to ensure that your Google Ads campaigns are set up for success, and we provide regular updates and adjustments based on performance data to help achieve your business objectives

How long does it take to get results from Google Ads or SEO?

The timeline for seeing results from Google Ads or SEO varies, as it depends on several factors such as the competitive landscape, the current state of your online presence, and the specific objectives of your campaign.With Google Ads, you may begin to see results relatively quickly, often within days of launching your campaign. This is because Google Ads are designed to start driving traffic to your site as soon as your ads go live. However, optimising these campaigns for maximum effectiveness can take some time, often a few weeks to a few months. As a general rule of thumb, you should give Google Ads at LEAST 3 months before making a determination as to whether or not it will work for you.SEO, on the other hand, typically requires a longer timeframe before significant results are observed. This is because SEO involves building your website's authority and improving rankings organically, which takes time. Usually, you can expect to start seeing noticeable improvements in 3 to 6 months, but for more competitive keywords, it may take longer.At DPOM, we focus on creating a solid foundation with ongoing optimisation to ensure sustainable long-term results. While immediate wins are possible, especially with Google Ads, our goal is to achieve consistent and growing success over time.

Why is DPOM different from other digital marketing agencies?

DPOM stands apart from other Google Ads and SEO agencies primarily due to our specialised focus on small and medium-sized enterprises (SMEs) and our deep understanding of their unique needs and challenges. Here's what makes us different:Expertise in SME Markets: We have honed our skills specifically to serve the SME sector. This has equipped us with a nuanced understanding of how to navigate and succeed in these markets, especially under budget constraints and other specific challenges faced by smaller businesses.Tailored Strategies: Recognising that no two businesses are alike, we offer bespoke Google Ads and SEO strategies. Our plans are not only customised to your specific business needs but are also flexible enough to evolve as your business grows.Cost-Effective Solutions: We're aware of the budget sensitivities of SMEs. Hence, our services are priced to be accessible while still delivering high-quality and effective digital marketing solutions.Proven Track Record: Over the years, we've built a strong portfolio of successful campaigns across various industries. Our experience spans across e-commerce, restaurants, tyre fitters, solicitors, and many more, showcasing our ability to adapt and deliver in diverse sectors.Transparent Communication: We believe in maintaining open and honest communication with our clients. This includes clear reporting, realistic goal setting, and always being upfront about what can be realistically achieved with your budget and timeline.Comprehensive Service Offering: Our services extend beyond just Google Ads and SEO. We provide a full range of digital marketing services, including social media marketing, to ensure a cohesive and comprehensive online marketing strategy.At DPOM, it's not just about delivering services; it's about building partnerships with our clients to help them grow and succeed in the digital space.

Will you tie me into a long term contract?

No, we do not tie our clients into long-term contracts. At DPOM, we understand the need for flexibility, especially for small and medium-sized businesses. Therefore, the majority of our contracts are structured on a month-to-month basis, providing you with the freedom and adaptability you need.If you ever decide to cancel, all we require is just 31 days' notice. This approach reflects our confidence in the quality of our services and our commitment to building trust and satisfaction with our clients.

Are your digital marketing services affordable for start-ups?

Yes, our digital marketing services are designed to be affordable for start-ups. We understand the budget constraints and financial challenges faced by emerging businesses. That's why we offer competitively priced packages to suit the needs of start-ups. Our Google Ads management services start from just £145, and our SEO services begin at £145. These options provide an accessible entry point for start-ups looking to establish a strong online presence without overstretching their budgets. At DPOM, we are committed to offering high-quality, cost-effective solutions that help start-ups grow and succeed in the digital arena

How do we get started with DPOM?

Getting started with DPOM is a straightforward and transparent process. First, we'll have a discussion to understand your specific needs and objectives. Based on this, we'll send you a detailed quote, clearly laying out everything we plan to do for your business. This includes the strategies we'll employ, what results you can expect, and the costs involved.We believe in full transparency from the very beginning. There will be no hidden fees or surprises. We also provide clear instructions on how you can cancel our services if you change your mind, ensuring you have complete control over your marketing decisions.Our aim is to make your journey with us as clear and comfortable as possible, so you can focus on what matters most – growing your business.

Do I have full access to my Google Ads account?

Yes, absolutely. At DPOM, we believe in complete transparency and trust. Unlike some agencies, we provide you with unfettered full admin access to your Google Ads account. This means you have full visibility and control over your account at all times. We ensure you can view and monitor all aspects of your campaigns, including the strategies we implement, the performance data, and the budget spend. Our policy of open access aligns with our commitment to honesty and integrity in our services, giving you peace of mind and a clear understanding of how your investment is being managed.

How long have you been a digital marketing agency?

We were originally formed in 2010 offering website design and Google Ads before expanding our offering into SEO and Social Media.

Cross device conversions can now be viewed in the conversions column

Post published:28 October 2015
Post category:Blog / General / Google / Google AdWords / News / Pay Per Click
Reading time:1 mins read

Nearly everybody I know will use multiple devices throughout the day for a whole range of different reasons, whether they are buying Christmas presents online or just to entertain themselves. Nearly 40% of online shoppers start their research on a smartphone, which results in a purchase on a computer or tablet.

Well, you can now view cross-device conversions at the keyword level which can also be included in the conversion column. This will help advertisers get a more detailed insight into how customers are engaging with their businesses. This will also help advertisers, which choose to use automated bidding.

This is just another way that Google help us gauge our customer interaction and take advantage of it. This information is definitely going to benefit advertisers and the more information you can gather to make informed advertising decisions the better.

You can learn how to factor in cross-device conversions here.

Brett Dixon

Founder & Managing Director of DPOM. Brett founded DPOM nearly 15 years ago after a career in marketing working with Harvey Nichols, BBC Top Gear, Formula One circuits, and UK Trade and Investment. His passion became helping smaller businesses grow — with honest advice, no jargon, and realistic expectations.

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