Ecommerce SEO agency UK · Google Partner · 15 years
Product and category pages, technical SEO for large catalogues and AI search optimisation, run for you by our UK team from £585 a month.
4.8 from 395+ reviewsYou approve every change
From search to sale
Tap a step to see the problem, what fixes it and where it sits in our service.
Every step between the search and the sale has a fix. Tap one.
Shoppers search for what you sell, and find other stores first. Product and category pages optimised for the searches shoppers use, with AI search optimisation (GEO) built in.E-Commerce SEOSee page SEO
Pages carry a few lines of supplier text, copied by every other store. Unique descriptions, clean titles and meta data, and category pages with real content.E-Commerce SEOSee page SEO
Filters, sorting and duplicate pages waste Google’s time and hide your products. Technical SEO sized for a large catalogue: crawl budget, faceted navigation, canonicals, sitemaps and speed.Every packageSee technical SEO
Visitors browse your store and leave without buying. Nebula shows where shoppers click, scroll and drop off, so we can turn more of your organic visits into orders.Every packageSee Nebula
Results scattered everywhere. Mission Control puts your rankings, traffic and monthly report in one place, with James to answer questions day or night.Every packageSee Mission Control
What we do for online stores
Content-led, white-hat SEO for online stores on Shopify, WooCommerce, Magento, BigCommerce and custom builds, from a UK team.
Organic search drives a large share of online retail revenue, and the stores that grow are the ones whose product and category pages rank for the searches shoppers actually make. Our e-commerce SEO covers those pages and the technical work a big catalogue needs. Shopping ads are a separate, paid service: see our Google Shopping management.
Product pages. Product pages are where search traffic becomes revenue. We optimise titles, meta data, unique product descriptions, image alt text and internal linking, so each page can rank for the searches shoppers make.
Category and collection pages. Category pages get unique descriptions and a clean structure, so they can rank for the broad terms shoppers use before they reach an individual product.
You approve every change first, on your own approval page in Mission Control.
Which packages: E-Commerce SEO, from £585 a month, and Premium.
The problems big stores hit. Large stores meet issues smaller sites never see: filters and sorting that create duplicate pages, pagination, and stock that changes every day. We deal with crawl budget, faceted navigation, duplicate content, canonical tags and XML sitemaps built for big inventories, so search engines can find and index the products that matter.
Measured, not guessed. Google Analytics and Search Console are set up on every package, so every decision is made on real data.
Which packages: Every package. Catalogue-scale work is what E-Commerce SEO is sized for.
What it is. Product schema is structured data that tells Google what a page is: the product, its price, its availability and its reviews.
What it can do. It can make your listings eligible for rich results such as price, availability and review stars. Google decides what to show, so nobody can promise a particular result, but without good structured data your pages are not in the running.
Which packages: E-Commerce SEO, and Premium.
Blog posts written for you, 2 a month. For a store that means buying guides, comparisons and answers to the questions shoppers ask before they buy. Fresh, useful pages give Google more reasons to rank you, and give ChatGPT and other AI assistants answers to quote.
On-page improvements every month. Titles, descriptions, headings and wording on the pages that matter most.
Which packages: Every package.
Crawl behaviour, URL structure and the way product variants are handled differ from one platform to the next, so we adapt the work to yours: Shopify SEO, WooCommerce SEO, Magento SEO, BigCommerce, and custom or headless builds.
We publish the work we plan for you, free on a DPOM website, WordPress, Shopify or Wix. On any other platform, Magento and BigCommerce included, publishing is £60 a month + VAT, and included on Premium.
Which packages: Every package.
Answer-first content. Every monthly blog opens with a clear, direct answer to the question your customers are asking.
An FAQ on every blog, written the way people actually ask AI assistants.
Pages AI can quote. When we optimise your key pages, the opening says plainly what you do, who it is for and where you work.
Open to AI crawlers. We check that ChatGPT, Perplexity, Gemini and Copilot are allowed to read your site, and get it fixed if they are blocked.
Straight talk: nobody can guarantee a place in an AI answer. What we do is make your business the clearest, most quotable answer in your market. How AI search optimisation works
Which packages: Every package, never an add-on.
Also part of our SEO services
We find the high-intent terms your customers actually search, then optimise your content, structure and meta data to rank for them and attract qualified leads.
Moving to a new platform or redesigning your store? We protect your hard-won rankings through the move with careful redirect mapping and technical checks.
Expanding into new regions or languages? We handle the multi-region and multi-language detail so you rank organically in every market you target.
SEO works best alongside your other channels. We align organic search with content, social and paid, including Google Shopping, so your messaging stays consistent everywhere.
SEO packages
Every SEO campaign is custom quoted to your platform, your catalogue and how competitive your market is, on one flat monthly fee, never a percentage of your sales.
Prices start from the figures shown, plus a one-off £195 set up. For e-commerce SEO the size of your catalogue counts too. No long-term contract: monthly rolling, with 31 days’ notice.
Your town, city and Google Maps
from£185a month + VAT
A focused local set of searches, and Google Maps
Comes with
NebulaSee where visitors click, scroll and drop off.
Relay ConvertSee which calls came from Google search. 130 minutes, 8 numbers.
A Relay business numberA UK number that rings your phone. 130 minutes a month.
Mission Control, James and the Form BuilderLive rankings, every enquiry, and James for an update day or night.Tools included, worth£110 a month
Get my Local quoteCustomers across the whole UK
from£335a month + VAT
A wider UK set of searches, and full technical SEO
Everything in Local, plus
Orbit StarterAI chat that answers your visitors and takes their details. 300 conversations a month.Tools included, worth£149 a month
Get my National quoteBuilt for online stores
Products and categories at scale
from£585a month + VAT
Products and categories, and technical SEO for a large catalogue
Everything in National, with more
Orbit Business1,000 conversations a month, up from 300.AI Call AnsweringAn AI receptionist answers your calls when you can’t. 130 minutes a month.Tools included, worth£189 a month
Get my E-Commerce quoteBy appointment
Direct access to Brett Dixon, MD
from£1,500a month + VAT
Brett runs your campaign and is available on demand
Everything in E-Commerce, plus
Tools included, worth£189+ a month
Discover PremiumPlus a one-off £195 set up. We publish your SEO work for free on a DPOM website, WordPress, Shopify or Wix; on any other platform, Magento and BigCommerce included, publishing is £60 a month + VAT, included on Premium. Shopping ads are a separate Google Ads service: see Google Shopping management.
Compare every featureNot sure where your store stands? Every online store can start with a free, objective SEO audit: what is already working, what is holding your rankings back, and how we would improve it. No cost, no obligation, and you keep the findings.
When your audit is ready we arrange a short online meeting to walk you through it.
Case study · E-commerce · SEO
Before
Vapouriz are in an incredibly competitive industry (e-cigarettes and e-liquids) with established players already dominating the search results.
What we did
As this is a crowded space, a content-driven approach was implemented to help the site rank for long tail, high intent keywords more likely to convert.
Search engine optimisation (SEO).
Case study · E-commerce · SEO and Google Ads
Case study · E-commerce · Google Ads and SEO
Figures as published on each case study page, with the services each one lists. All case studies
Common e-commerce SEO problems
Six problems we see again and again in online stores, and what we do about each one. Turn a card to see the fix.
The problem
What we do
Unique descriptions, clean titles and meta data on the pages that sell, so your pages are not copies of every other store’s.
The problem
What we do
Real descriptions and a clean structure on category and collection pages, so they can rank for the broad terms shoppers use first.
The problem
What we do
Faceted navigation, sorting and filter URLs brought under control with canonicals, crawl rules and clean sitemaps, so Google spends its time on the pages that matter.
The problem
What we do
A clear rule for every product that goes: redirect it, keep it or retire it, so you keep the authority those pages earned and shoppers do not hit dead ends.
The problem
What we do
Product structured data added and checked, so search engines can read your prices, availability and reviews. Google decides what it shows.
The problem
What we do
Search Console and Google Analytics set up, rankings and traffic live in Mission Control, and Nebula showing where shoppers click, scroll and leave.
Software we built
Follow one shopper from Google to your checkout. Each step has one of our own tools on it, and each one shows you exactly what happened. Tap a tool to see the real screen. The package cards above show which tools come with which package.
SEO brings the visit. Nebula shows what happened next: where shoppers click, scroll and drop off on your product and category pages, on computers and phones, and lets you watch real visits back.
Shoppers arrive from Google at all hours with questions about sizes, delivery and stock. Orbit learns from your website, answers day and night, and takes their details when they are ready to enquire.
A UK business number that rings your phone. With AI Call Answering, an AI receptionist answers when you can’t, takes a message or puts the caller through, and every call is recorded with a summary.
Your live rankings and traffic, your monthly SEO report with a note from your account manager, every call, chat and form, and your approval page. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
Excellent explanations of activity on and traffic to our website. Always ready to fine tune to meet needs, and to recommend and implement measures to maximise our website's exposure. Great feedback and analysis in language a lay-person understands.
Pleased to say that my website is now ranking very well for search terms that are actually relevant to my business.
It's not only PPC that has been working for us, we have seen a huge rise in our organic search visibility thanks to our SEO campaign managed so successfully by DPOM.
The service provided by DPOM has been second to none. We were so happy with the SEO on our website we signed up to the Pay Per Click service too!
Took both seo and google services and happy with their service.
Lee and Camilla are two of our senior marketing managers.
Who looks after your SEO
Every SEO package has a dedicated SEO specialist on our UK team who knows your site, plans each month’s work and sends it to you to approve. James, our AI account manager, tells you how your rankings and traffic are doing, day or night, and passes your instructions to your specialist.
AI does the routine, people decide. Your account manager can override anything our AI does, and nothing goes live on your website until you approve it.
Meet the teamCamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7Before you choose an e-commerce SEO company
Our answers are backed in writing by our Transparency Guarantee. Take the list with you and compare.
Do I approve every change before it goes live?
YesOn your own approval page in Mission Control. Nothing goes live until you say yes.
Will you work on my platform?
YesShopify, WooCommerce, Magento, BigCommerce, and custom or headless builds. We adapt the work to how your platform handles URLs and variants.
Can you handle a big catalogue?
YesCatalogue-scale technical SEO is what the E-Commerce package is sized for: crawl budget, filters, duplicate content and sitemaps.
Do I own my content and rankings?
YesYour website, content and every improvement we make stay yours if you ever leave.
Do you charge a percentage of my sales?
NoOne fixed monthly fee, custom quoted and agreed up front.
Am I tied into a long contract?
NoMonthly rolling, with 31 days’ notice. We earn your business every month.
Is AI search optimisation an extra?
NoGEO comes with every package. Nobody can guarantee a place in an AI answer; we make you the clearest answer to quote.
Can I see my rankings any time?
YesLive rankings and traffic in Mission Control, and a detailed report every month, in plain English.
After you choose
No mystery about what happens next. Here is the plan for your store, step by step. Ask us the same questions you would ask anyone.
A free, objective SEO audit. We tell you, with examples, what is already working on your store and what is holding your rankings back. A short online meeting walks you through it. Start my free SEO audit
Onboarding and discovery. A proper conversation about your store: your platform, your catalogue, the products and categories that matter most, and your competitors. Your dedicated SEO specialist reviews your site and existing rankings alongside it.
Foundations. Search Console and Google Analytics connected, keyword and competitor research for your categories and products, and baseline rankings and traffic recorded, so you can see the impact of our work rather than rely on guesswork. We crawl the catalogue for duplicates, filter URLs and broken pages, then make the first technical and on-page fixes once you approve them.
Build and grow. Product and category pages, structured data and content rolled out in order of what matters most to your store, each plan approved by you first. SEO is a long game, so early momentum builds steadily through the first few months.
Report and plan. Each month you get a detailed report on rankings, visits, Search Console and your site’s speed, with a written summary from your account manager, plus live rankings and traffic in Mission Control any time. Then we agree the next set of priorities, around your ranges and seasons.
Already have a store with years of pages? The same plan, starting from what you have today.
What we do
Organic search drives a large share of online retail revenue, and the stores that grow are the ones whose product and category pages rank for the searches shoppers actually make.
Our ecommerce SEO services help your store appear in front of shoppers when they are ready to buy, then turn more of that traffic into orders. As an ecommerce SEO agency we start with your catalogue, not a generic checklist: which categories earn, which products are buried, and what is holding a large inventory back.
Everything we do is content-led and white-hat. Buying guides, comparisons and category content can rank you for many purchase-intent searches and build authority in your niche, which earns lasting visibility rather than risking a penalty. Nobody can promise rankings, traffic or sales, but you will see every change before it goes live and every result after.
On the page
The pages that earn the revenue get the most attention.
Unique descriptions, clean titles and meta data, image alt text and sensible internal linking, so each product page can rank for the searches shoppers make.
Category and collection pages rank for the broad terms shoppers use before they pick a product. We give them unique descriptions, a clean structure and links down to the products that sell.
Structured data that tells Google about each product, its price, availability and reviews, so your pages can be eligible for rich results. Google decides what it shows.
By platform
Every platform has its own habits. We work with them, not against them.
Shopify can serve one product on more than one URL, through its collections, and ties your URL structure to its own patterns. We make sure the right page is the one Google reads, tidy collection pages and keep apps from slowing the store.
WooCommerce runs on WordPress, which gives you plenty of control and plenty of plugins that can slow a site or create thin pages. We tidy attributes, variations and archive pages and keep the store fast.
Big Magento catalogues often have layered navigation that creates huge numbers of filter URLs, so crawl budget, canonicals and sitemaps matter most. BigCommerce and custom or headless builds get the same checks, adapted to how they render and link pages.
For retailers
Retail SEO has to work the way online retail behaves: high volume, seasonal and always changing.
SEO retail projects are mostly product and category projects, with technical SEO to keep a big, changing catalogue healthy. Our ecommerce SEO for retailers covers new ranges, discontinued lines, sale pages and seasonal peaks, so the pages you rely on stay findable. If you also run a physical shop, your Google Business Profile is optimised on every package.
New to SEO for your store? Start with a free audit: we will tell you what is working, what is holding your rankings back and how we would improve it.
Beyond organic
Two services for one store, run side by side.
SEO earns free visits to your product and category pages. Google Shopping puts your products in front of shoppers who are ready to buy now, and it is a paid service with its own packages. As a Google Partner we run both, and both depend on accurate product pages, but they are separate: an SEO package does not include feed management or ad management.
Product feed and Google Merchant Centre work belong to our Google Ads packages from Lite, with Shopping campaigns on every Google Ads package. See Google Shopping management for e-commerce stores.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyEvery e-commerce SEO campaign is custom quoted to your platform, the size of your catalogue, your target market and how competitive your sector is, starting from £585 a month, plus a one-off £195 set up. It is a fixed monthly fee, never a percentage of revenue. Treat our published prices as a starting point, then we tailor an exact quote to your store.
Plan on £585 a month + VAT as the starting point, with the size of your catalogue counting towards your exact quote. That buys content-led product and category page optimisation and technical SEO at scale from a UK team, and every online store can have a free SEO audit before committing to anything. On a platform other than a DPOM website, WordPress, Shopify or Wix, publishing is £60 a month + VAT on top, and included on Premium.
E-commerce SEO is how online stores get found in Google’s organic results without paying for every click. It covers the technical work, product and category page optimisation and content needed to rank your store for the terms shoppers search, so you win more product discovery and online sales over time.
E-commerce SEO is a long-term investment. You will usually see notable gains over several months, and performance keeps building the longer you invest, particularly as product pages mature and new content earns authority. Nobody can promise instant rankings, and the shortcuts behind quick results can get a store penalised.
Product pages are where search traffic becomes revenue, so we optimise titles, meta data, unique product descriptions, image alt text and internal linking, so each product page can rank for the searches shoppers make. Category and collection pages get unique descriptions and a clean structure so they can rank for the broad terms shoppers use before they reach an individual product. You approve every change first.
Yes. Large stores face issues that smaller sites never hit, and we tackle them head on. That covers crawl budget, faceted navigation, duplicate content created by filters and sorting, pagination, canonical tags, site speed and XML sitemaps built for big inventories, so search engines can efficiently discover and index every product.
Product schema is structured data that tells Google what each page is, so it can show details such as price, availability and review stars as rich results in the listings. Google decides what to display, so nobody can promise a particular result, but richer listings can stand out and bring ready-to-buy shoppers to your products.
We write buying guides, product comparisons and blog content that answers the purchase-intent questions shoppers ask, and we improve your category descriptions and key pages. Two blog posts a month are written for you on every package. This content supports your product pages and builds the topical authority Google rewards, without ever resorting to spammy tactics.
We deliver e-commerce SEO across all the major platforms, including Shopify, WooCommerce, Magento and BigCommerce, as well as custom and headless builds. We adapt the strategy to your platform, because crawl behaviour, URL structure and how product variants are handled differ from one to the next.
Shopify, WooCommerce, Magento, BigCommerce and beyond. We publish the work we plan for you free on a DPOM website, WordPress, Shopify or Wix, and WooCommerce stores run on WordPress. On any other platform, Magento and BigCommerce included, publishing is £60 a month + VAT, and included on Premium. Nothing goes live until you approve it.
Yes, they sit well together. SEO earns free visits to your product and category pages, while Google Shopping and Google Ads put your products in front of shoppers who are ready to buy now. As a Google Partner we run both as separate services, so you can have coverage across the free and the paid results for the products that matter most. Our Google Shopping management page has the detail.
Not as part of SEO. Your SEO covers the product and category pages on your site, which is what organic search ranks. Product feed and Google Merchant Centre work are part of our Google Ads packages from Lite, with Shopping campaigns on every Google Ads package. Our Google Shopping management page has the detail.
Indirectly. Shopping ads send shoppers to your product pages, and Google checks your product data against those pages, so accurate titles, descriptions, prices and images on the page help. But SEO does not run your feed, Merchant Centre or Shopping campaigns. That is a Google Ads service, with Merchant Centre work from our Lite package. Our Google Shopping management page has the detail.
Retail SEO is optimising an online store so its product and category pages rank for the terms shoppers search when they are ready to buy. In practice that means product and category page optimisation and technical SEO at scale, whatever your platform, and it is a monthly service rather than a one-off project.
Get started
The quickest way is a call. Tell us what you sell and which platform your store is on, and we will tell you honestly what will work, and what it costs.
Call our UK SEO team0115 647 0111