Free PPC & Google Ads Audit UK | Emailed in 15 Minutes

How it works

Three quick steps, audit in minutes. No obligation, and 100% free.

Fill in the form, approve our access request in Google Ads, then read your audit. A senior PPC specialist then goes deeper with you.

What you get

A full audit in 10 to 15 minutesWritten up in plain English.
Wasted spend and quick winsWasted spend, keywords, Quality Score, conversion tracking and more.
A clear check on your current set-upWhat your current agency has been doing, and whether it follows best practice.
A free video deep diveA senior PPC specialist invites you to walk through your account, live.
Reviewed by a Google Partner teamFifteen years in UK Google Ads, certified.
You keep ownership and controlYou can remove our access any time. No obligation.

Three quick steps

Step 1Fill in the formAbout 30 seconds. We need your Google Ads Customer ID so we can request access to your account.
More detail
Your Customer ID is the 10-digit number at the top right of your Google Ads account, next to your account name. Cannot find it? Call us on 0115 718 2062.
Step 2Approve our access requestYou get an instant notification in your Google Ads account. One click to approve.
More detail
You can remove our access any time. You always keep full ownership of your account.
Step 3Read your audit, then go deeperYour audit lands in your inbox automatically, then a senior PPC specialist invites you to a free video deep dive.
More detail
The video deep dive walks through every finding with you live, so you know what each one means and what to do about it.

Prefer to talk it through first?

Get in touch Or get my instant quote

What we check

What your Google Ads audit covers. Twelve checks, one plain-English report.

A senior specialist reviews every part of your account that affects cost and results. This is what lands in your report.

More detail

Our free Google Ads audit is a PPC audit of your account: wasted spend, keywords and search terms, match types and negatives, ad copy, Quality Score, bidding, conversion tracking, location and device, structure, landing pages, competitors and the quick wins. It works for AdWords accounts too, because it is the same account under its newer name.

What you are really paying for

Wasted spend: Where budget leaks on clicks and search terms that never convert.
Keywords and search terms: What you are really paying for, and the gaps worth adding.
Match types and negatives: Loose targeting pulling in searches that waste money.

Free PPC audit

A free PPC audit for UK businesses

A free Google Ads audit UK businesses can use to see where their PPC budget is leaking, whether or not they ever work with us.

Who the audit is for

Anyone spending on Google Ads: looking to engage an agency for the first time, changing agency, considering bringing PPC in-house, comparing agency proposals, or just curious how the account is doing.

What happens to your account

We ask for access, you approve it in Google Ads, and the audit runs. You keep ownership, and you can remove our access any time.

What happens next

Your audit arrives by email, and a senior PPC specialist invites you to a free video deep dive. There is no obligation to do anything else.

More detail

Searching for a free pay per click audit, a free pay per click ads audit, a free adwords audit or a free Google AdWords health check? It is the same thing: an audit of your Google Ads account, which Google renamed from AdWords in 2018. The free PPC audit UK searchers want covers structure, keywords, bidding, ads, tracking and the quick wins. Our Google Ads audit service is run by a certified Google Partner team, and the free audit is the one we offer every business. A Google Ads audit free of charge is not a sales trap: you keep the findings. If you want an AdWords audit UK businesses can trust, a pay per click account audit or a Google Ads audit agency to review your agency’s work, this is it.

Already know you want help? See Google Ads management or the Google Ads pricing packages. Running more than Google Ads? See PPC management.

Real results for real UK businesses

Case study · Legal

LMP Law. 1200% more leads, with no increase in cost.

95%Reduction in CPA
NoIncrease in Cost
2692%Increase in Conv. Rate

Read the case study: LMP Law

How we did it

Before

After performing an audit, we discovered that LMP Law’s campaigns were poorly targeted with poor quality ad copy that resulted in poor CPCs and a low Quality Score.

What we did

We rebuilt the campaigns using best practices and introduced smart bidding strategies combined with better keyword targeting and ad copy to drive consistent growth without any increase in budget.

Nottingham law firm, property market.

Figures as published on each case study page, with the services each one lists. All case studies

What our clients say

4.8 from 395+ reviews

Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts

Norbert · Feefo, Mar 2025

Camilla and Lee are two of our senior marketing managers.

Read our reviews

Who runs your account

A real team reads your audit. James helps in between.

Your audit is reviewed by experienced people on our UK team. James, our AI account manager, answers questions day or night.

AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.

Meet the team

CamillaSenior Marketing Manager
LeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Get found

The marketing that brings the right people to you.

Turn visitors into enquiries

Our own tools for what happens after the click.

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

Free Google Ads audit FAQs

Free Google Ads audit FAQs.

The audit

What is a free Google Ads audit?

A review of your Google Ads account by a senior specialist, covering wasted spend, keywords and search terms, match types and negatives, ad copy, Quality Score, bidding, conversion tracking, location and device, campaign structure, landing pages, competitors and quick wins, written up in plain English.

How long does the audit take?

Your audit lands in your inbox 10 to 15 minutes after you approve our access request.

Do I have to give you access to my account?

We request access using the Customer ID you give us, and you approve it with one click from the notification in Google Ads. You keep full ownership and control of your account, and you can remove our access any time.

Where do I find my Google Ads Customer ID?

It is the 10-digit number at the top right of your Google Ads account, next to your account name. Cannot find it? Call us on 0115 718 2062.

Is the audit really free?

Yes, it is free and there is no obligation. A senior PPC specialist also invites you to a free video deep dive of your account.

Cost, contracts and ownership

How much does Google Ads management cost?

Management is a fixed monthly fee based on your tier, never a percentage of your ad spend. It starts at £145/month for fully managed Starter, up to founder-led Premium from £1,500/month. Use the instant quote tool for a price tailored to you.

Do you charge a percentage of my ad spend?

No. Every plan is a flat monthly fee, so your management cost does not climb as your spend grows. You always know exactly what you pay.

Are there setup fees or long-term contracts?

There are no long-term contracts and you can leave with 31 days’ notice. A one-off setup fee applies only if we need to build a brand-new Google Ads account or set up conversion tracking from scratch; if those are already in place there is nothing beyond your monthly fee.

Do I own my Google Ads account?

Yes, always. You own your account and all of its data, and you keep everything if you ever leave. No hostage tactics.

Is there a minimum ad spend?

No minimum ad spend. We work with budgets from a few hundred pounds a month up to six figures.

Can I get a quote or a free audit before committing?

Yes. Use the instant quote tool for a tailored price in about 60 seconds, or request the free Google Ads audit and we will show you the opportunities first.

Get started

Want to talk it through first?

The quickest way is a call. Tell us what you advertise now and what is not working, and we will tell you honestly what we would do.

Call our UK Google Ads team0115 647 0111

Get my instant quote
Run my free audit

Your free Google Ads audit, in your inbox in 10 to 15 minutes.