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ChatGPT Ads management · Google Partner · 15 years

ChatGPT Ads, run by a Google Partner agency.

ChatGPT now shows ads in the UK. Your business can appear as a sponsored card under the answer, and we set it up, write the ads and track the enquiries it brings.

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4.8 from 395+ reviews

Where do I find this?

Sign in to Google Ads. Your Customer ID is the 10-digit number at the top right, next to your account name, for example 123-456-7890.

From question to customer

Where do your buyers make up their minds? Increasingly, in a conversation.

Tap a step to see the problem, what ChatGPT Ads do about it and where it sits in our service.

People now explain their whole situation to ChatGPT before they buy. Tap a step.

Buyers work out what they need in ChatGPT before they type a word into Google. A sponsored card sits under the answer when the conversation fits what you sell.Every packageHow the ads work

Google clicks keep getting dearer as more advertisers pile in. A new channel with fewer advertisers today, run alongside your Google Ads with its own test budget.Every packageChatGPT Ads vs Google Ads

Not every business can advertise on ChatGPT yet, and not every business should. We check your industry against OpenAI's rules first and tell you honestly, before you pay us anything.Every packageIs it a good fit?

Without tracking, you cannot tell which conversations bring enquiries and which just bring clicks. OpenAI's pixel and Conversions API installed, so the bidding learns from real enquiries.Every packageSee the tracking

Results scattered across tools. Mission Control puts your results and reports in one place, with James to answer questions day or night.Every packageSee the packages

How they work

How ChatGPT Ads actually work. Not the same as Google Ads.

The mechanics are different enough from Google Ads that copying a Google campaign across does not work. Here is what you need to know, as the platform stands in October 2026.

More detail

ChatGPT Ads are paid placements inside ChatGPT. OpenAI launched them in the UK in August 2026, and UK businesses can open an account in its self-serve Ads Manager, which OpenAI still calls a beta. Features change often, so we keep up with them for you.

Conversations, not keywords

How it works
You do not bid on keywords. You describe the questions, needs and situations your customers bring to ChatGPT.
What we do
Write those descriptions well, because that is most of the skill.
More detail

ChatGPT matches your ad to conversations where it is genuinely relevant. If you already run Google Ads, we start from the searches that bring you enquiries today. Otherwise we research the questions your customers ask, then turn them into the conversation targeting ChatGPT uses.

Illustration: people asking ChatGPT about garden rooms, solar panels and dog-friendly cottages, with a sponsored business card under each answer

What they are

What are ChatGPT Ads?

ChatGPT Ads are paid placements inside ChatGPT, the AI assistant hundreds of millions of people now use to research, compare and plan before they buy.

One card under the answer

The ad is a single card, clearly labelled as sponsored, that appears underneath ChatGPT's answer when it fits the conversation. It carries a short headline, a line of description, an image and a link to your website. Online shops can also connect their product feed, the same one used for Google Shopping, so ChatGPT can show their actual products with a photo and price, where OpenAI offers product ads for the account.

Open in the UK since August 2026

OpenAI launched ChatGPT Ads in the UK in August 2026, and UK businesses can open an account in its self-serve Ads Manager, which OpenAI still calls a beta.

The moment it reaches people

On Google someone types a few words. In ChatGPT they explain their whole situation: what they need, their budget, where they are, what worries them. An ad that answers that situation lands at the point they are making up their mind.

More detail

As an illustration, someone asks: “We want a garden room for a home office. What should we look for, and roughly what does one cost?” ChatGPT answers with the things that matter: insulation, foundations and planning permission, power and data. Underneath, a sponsored card from a garden room company with a clear offer, such as a free site survey and fixed prices, meets them exactly where they are deciding. The example is an illustration only, and the real ChatGPT layout may differ.

Searching for ChatGPT Ads UK, chat gpt ads UK, ChatGPT advertising UK, chat gpt advertising, a ChatGPT Ads agency or how to pay ChatGPT to promote your business? This is the page. We are a Google Partner agency, and our ChatGPT Ads management uses the same packages and prices as our Google Ads management.

Who it suits

Is your business a good fit?

We would rather tell you now than take your money for something that cannot work. This is where ChatGPT Ads make sense today, and where they do not.

A strong fit

You sell something people research and compare before buying: home improvements, garden rooms, kitchens, solar, travel, courses, cars, furniture, considered online purchases. Your customers are members of the public, who are the people most likely to see ads in ChatGPT. You serve the whole UK or a wide area, because narrower location targeting is limited to what OpenAI offers in each country. Google Ads already works for you and you want to be early on the next channel. You have a clear offer that fits in one line: a free survey, a fixed price, a quick fitting date.

Not a fit yet

Health, medical, legal and most financial services, because OpenAI does not currently accept most of these advertisers outside the US. Gambling, alcohol, tobacco, dating and political advertising, which ChatGPT does not allow. Emergency services where people simply search and call, such as a burst pipe at midnight: Google Ads still owns that moment. Selling mainly to businesses, because decision makers often pay for ChatGPT and paying users never see ads. Very small budgets, because ChatGPT needs enough spend to learn, so we would usually point you to Google Ads first.

More detail

Not sure which side you are on? Ask us and we will check your eligibility before you pay us anything.

How we run them

How DPOM runs your ChatGPT Ads. The same senior UK team, on a new platform.

The same senior UK team behind 15 years of Google Ads for more than 4,000 UK businesses, applying everything that taught us to a new platform.

From eligibility check to a straight 90-day review

  1. FirstCheck and set upEligibility checked, then Ads Manager opened in your name.
    More detail

    We check your industry against OpenAI's advertising rules and tell you honestly whether ChatGPT Ads can work for you, before you pay us anything.

    You then open ChatGPT Ads Manager in your business's name, which takes a few minutes and we walk you through it. OpenAI checks the business against your website, your own card pays OpenAI directly, and you invite us in to run it, so you own the account and see every penny of spend.

  2. BuildTargeting and trackingConversation targeting from real demand, and website enquiries counted.
    More detail

    If you already run Google Ads, we start from the searches that bring you enquiries today. Otherwise we research the questions your customers ask, then turn them into the conversation targeting ChatGPT uses.

    We install OpenAI's pixel and Conversions API and check your site lets OpenAI's ad checker in, so every form fill and enquiry is counted and the bidding learns from real customers.

  3. LaunchAds written for the momentSeveral versions of your ad card, tested against each other.
    More detail

    Several versions of your ad card, each answering a different situation. We test them against each other and keep the ones that bring enquiries.

  4. OngoingOptimise and reportA clear report and a straight conversation at 90 days.
    More detail

    Regular optimisation by our UK team, with your own account manager from Lite upwards, a clear report on spend, clicks and enquiries, and a straight conversation at 90 days about whether to grow it, change it or stop.

Fifteen years of paid search for UK businesses

Case study · Legal

LMP Law. 1200% more leads, with no increase in cost.

  • 95%Reduction in CPA
  • NoIncrease in Cost
  • 2692%Increase in Conv. Rate

Read the case study: LMP Law

How we did it

Before

After performing an audit, we discovered that LMP Law’s campaigns were poorly targeted with poor quality ad copy that resulted in poor CPCs and a low Quality Score.

What we did

We rebuilt the campaigns using best practices and introduced smart bidding strategies combined with better keyword targeting and ad copy to drive consistent growth without any increase in budget.

Nottingham law firm, property market.

These are Google Ads results, shown as published on each case study page, with the services each one lists. ChatGPT Ads are new and have no case study of their own yet. All case studies

ChatGPT Ads packages

Pick your package by your monthly ad budget. The same five packages as Google Ads.

Flat monthly fees, never a percentage of your ad spend. A one-off set up of £295 on every package. No long-term contract, with 31 days’ notice. Your ad spend is paid to OpenAI direct, on your own card.

More detail

All prices are +VAT. Any advertiser can choose any package, provided they do not exceed the maximum monthly ad spend shown. OpenAI sets a minimum daily budget per campaign, so a Starter budget runs one campaign, and we confirm the current minimum with you before you sign. ChatGPT Ads is in beta: ads show to adults on ChatGPT’s Free and Go plans, some industries cannot advertise, and OpenAI reviews every advertiser and every ad before it runs, so we check your eligibility before you sign. No platform promises where or how often an ad appears, and nor do we.

Starter

Managed by our UK team

from£145a month + VAT

Up to £500 a month of ad budget, supported by tickets

Comes with

  • ChatGPT Ads managementManaged by our UK team, by email and support ticket.
  • Eligibility check before you signYour business and website checked against OpenAI's rules first.
  • Mission Control, James and the Form BuilderYour tools in one place, and James for an update any time.
Get my quote

Lite

Your own account manager

from£295a month + VAT

Up to £2,500 a month, with an account manager

Everything in Starter, plus

  • Your own account managerPrebooked calls and video meetings.
  • A business numberStarter and Lite include a business number.
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Most popular

Standard

Account manager + priority phone

from£445a month + VAT

Up to £7,500 a month, priority phone support

Everything in Lite, plus

  • Priority phone supportBook a call through your manager's diary.
  • Call tracking, AI chat and AI call answeringIncluded at no extra cost.
  • Shopping feeds with StarfeedYour products shown with a photo and price, where OpenAI offers product ads.
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Elite

Two managers + senior strategist

from£695a month + VAT

Up to £15,000 a month, with senior strategy

Everything in Standard, plus

  • Two managers and a senior strategistStrategy and forecasting at senior level.
  • Quarterly strategy sessionsBy video.
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By appointment

Premium

Direct access to Brett Dixon, MD

from£1,500a month + VAT

Brett runs your account and is available on demand

Everything in Elite, plus

  • No cap on ad budgetA bespoke retainer.
  • Brett Dixon, MDDirect access, and quarterly strategy sessions by video.
Discover Premium
  • You own your account.In your business's name, whatever happens.
  • Flat fee, never a percentage.Your ad spend goes to OpenAI direct.
  • No long contract.Monthly rolling, with 31 days’ notice.
  • Set up £295.The same on every package.

Not sure ChatGPT Ads suit your business? Ask us first. We check your eligibility before you pay us anything.

Compare every feature

Request a free audit

Already running Google Ads? Tell us about your account and we will come back with a short, plain-English review of where the budget is leaking. No cost, no obligation, and you keep the findings.

Get my free audit

Side by side

ChatGPT Ads vs Google Ads.

They are not rivals. Google Ads catches people searching right now. ChatGPT Ads reach people earlier, while they are still working out what they need. Most businesses that suit ChatGPT Ads should run both.

How you target

ChatGPT Ads: the meaning of the conversation, described in plain language. Google Ads: keywords people type, plus audiences.

Where the ad shows

ChatGPT Ads: one sponsored card under ChatGPT's answer. Google Ads: search results, Maps, YouTube, Shopping and partner sites.

Who sees it

ChatGPT Ads: adults on ChatGPT's Free and Go plans. Google Ads: almost everyone searching on Google.

Local targeting

ChatGPT Ads: country, plus regions where OpenAI offers them. Google Ads: down to a radius around a postcode.

Best moment

ChatGPT Ads: research, comparing, planning a purchase. Google Ads: ready to buy, ready to call.

How long it has existed

ChatGPT Ads: months, with few benchmarks yet. Google Ads: over 20 years of data and tools.

Our role

ChatGPT Ads: set up, targeting, tracking, ads, optimisation and reporting. Google Ads: the same, plus our full Google toolset.

More detail

We recommend starting ChatGPT Ads with a separate test budget alongside your Google Ads, then deciding with real numbers. If you only cover a small local area, Google Ads is usually the better place to start. See our Google Ads management, Microsoft Ads management and PPC pricing packages.

Straight talking

It is new. Here is what that means.

ChatGPT Ads launched in the UK in August 2026, and OpenAI still calls its Ads Manager a beta. OpenAI has not yet published performance benchmarks, and early tests across the industry have been mixed.

No one can promise results

Anyone promising you guaranteed results from ChatGPT Ads today is guessing.

What we do promise

How we run it. Every pound of spend tracked, every change made by a real person, a clear report, and an honest recommendation at 90 days. If it is working we will show you, and if it is not we will tell you and suggest where your budget will work harder.

A reason to start early

ChatGPT already sends enquiries to businesses like ours every week without a penny of ad spend, and fewer advertisers today means less competition for every click than there will be once everyone else catches on.

What our clients say

4.8 from 395+ reviews

Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts

Norbert · Feefo, Mar 2025

Camilla and Lee are two of our senior marketing managers.

Read our reviews

Who runs your account

A real person runs your account. James helps in between.

From Lite upwards you get both: a named UK account manager who knows your business and makes the decisions, and James, our AI account manager, for the questions that cannot wait. On Starter our UK team runs your account, by email and support ticket, and James is there too.

AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Before you choose someone to run ChatGPT Ads

Why choose DPOM for ChatGPT Ads? Ask anyone these questions. Here are our answers.

Our answers are backed in writing by our Transparency Guarantee. Take the list with you and compare.

  1. Will you tell me honestly if ChatGPT Ads suit my business?

    YesYes. We check your eligibility against OpenAI's advertising rules before you pay us anything, and if Google Ads is the better place to start we say so.

  2. Do I own the ad account?

    YesYes. The account is in your business's name, we walk you through opening it, and your own card pays OpenAI. If you ever leave us, the account, the ads and the data stay with you.

  3. Will enquiries be tracked?

    YesWe install OpenAI's tracking pixel and Conversions API, so enquiries from your website are counted and the bidding learns from them.

  4. Do you take a percentage of my ad spend?

    NoNo. A flat monthly fee, and your ad spend goes to OpenAI direct.

  5. Do you promise results?

    NoNo. The platform is new and no one has published benchmarks. We promise how we run it, and an honest recommendation at 90 days.

  6. Is a real person in charge?

    YesYour account manager on our UK team makes the decisions on your campaigns. James, our AI account manager, answers questions and, on accounts where we switch him on, makes routine changes from your account's own data, which your account manager can override or undo.

  7. Can I run it alongside Google Ads?

    YesYes, and we recommend it. Start ChatGPT Ads with a separate test budget alongside your Google Ads, then decide with real numbers.

  8. Am I tied into a long contract?

    NoNo. Monthly rolling, with 31 days’ notice. Because the platform is new, we recommend giving it around 90 days so there is enough data to judge it fairly.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

ChatGPT Ads FAQs

ChatGPT Ads FAQs.

What they are

What are ChatGPT Ads?

ChatGPT Ads are sponsored placements inside ChatGPT. When someone's conversation is relevant to what you sell, your ad can appear as a single card under ChatGPT's answer, clearly labelled as sponsored, with a headline, a short description, an image and a link to your website.

What is ChatGPT Ads Manager?

It is OpenAI's self-serve tool for creating and managing ChatGPT Ads: your account, billing, campaigns, ads and conversion tracking. It is still a beta, so features change often. It is opened in your business's name, we walk you through it, and we run it for you.

Are ChatGPT Ads available in the UK?

Yes. OpenAI launched ChatGPT Ads in the UK in August 2026, and its self-serve Ads Manager is open to UK businesses. It is still a beta, so features change often. We manage UK campaigns for you from start to finish.

Can I pay ChatGPT to promote my business?

Yes, through ChatGPT Ads. You pay OpenAI for sponsored cards that appear under ChatGPT's answers when a conversation fits what you sell. They sit below the answer and do not change it. We check your eligibility first, because OpenAI reviews every advertiser and every ad.

Who sees ads in ChatGPT?

Adults using ChatGPT's Free and Go plans. People on the paid Plus, Pro, Business and Enterprise plans do not see ads, and ads are never shown to under-18s or alongside sensitive conversations such as health, mental health or politics.

Do ChatGPT Ads change what ChatGPT says about my business?

No. OpenAI says ads do not influence ChatGPT's answers. The sponsored card sits below the answer. Being recommended within the answer itself is a separate job, which our AI SEO service covers.

Cost, eligibility and ownership

How much do ChatGPT Ads cost?

There are two costs. Your ad spend is paid by you directly to OpenAI, and you decide the budget: OpenAI sets a minimum daily budget per campaign, and we confirm the current minimum and a sensible starting budget with you before you sign. Our management is a flat monthly fee from £145 a month +VAT, based on your ad spend, never a percentage of it. Every package has a one-off £295 set-up fee.

Can my business advertise on ChatGPT?

Most consumer businesses can. At the moment OpenAI does not accept most health, medical, legal or financial services advertisers in the UK, and does not allow gambling, alcohol, tobacco, dating, political, or individual job or property listing ads. We check your eligibility before you pay us anything.

Who owns the ChatGPT Ads account?

You do. The account is in your business's name and your own card pays OpenAI for the ads. If you ever leave us, the account, the ads and the data stay with you.

Is there a contract?

No. There is no contract and you can cancel with 31 days' notice. Because the platform is new, we recommend giving it around 90 days so there is enough data to judge it fairly.

Targeting, results and Google Ads

Can I target my local area?

Partly. OpenAI lets campaigns target a country and, where it offers them, regions within it, and what is offered varies by country, so we check what can be used for your area before you sign. The conversation itself also carries location. If you only cover a small local area, Google Ads is usually the better place to start.

How do you measure results?

We install OpenAI's tracking pixel and its Conversions API on your website, so enquiries from your website are counted. You get a clear report on spend, clicks and enquiries, and the bidding learns from real enquiries rather than clicks alone.

Should I move budget away from Google Ads?

Usually not. Google Ads reaches people ready to buy right now, and ChatGPT Ads reach them earlier, while they are researching. We recommend starting ChatGPT Ads with a separate test budget alongside your Google Ads, then deciding with real numbers.

Get started

Be early on ChatGPT Ads.

Find out in one call whether ChatGPT Ads can work for your business, what a sensible test budget looks like, and how we would run it.

Call our UK ChatGPT Ads team0115 647 0111

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