Digital Marketing for Tradespeople

We’ve helped hundreds of tradespeople find more customers with Google Ads, SEO and Social Media. Speak to our team today to learn how we can help you find more customers online.

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Lead Generation For Tradespeople

For tradespeople such as electricians, plumbers, painters, and decorators, carpenters, locksmiths or landscapers, establishing a robust online presence is vital for attracting local customers. Our digital marketing services are tailored to meet the unique needs of tradespeople, ensuring that when potential clients are in need of your services, your business stands out.

Our team works hand-in-hand with you to identify and target your ideal customers. We use precise targeting in our Google Ads campaigns to capture the attention of individuals actively searching for trades services like yours. Beyond immediate lead generation, we focus on long-term growth strategies through Search Engine Optimisation (SEO) and social media engagement, building your brand’s recognition and credibility in your local area.

Whether you are a sole trader or part of a larger trades business, our digital marketing strategies are customised to align with your goals. We have a wealth of experience working with tradespeople, understanding the nuances of this sector, and how to effectively reach and engage your specific audience.

Our approach begins with a deep dive into your business and market. This helps us understand how customers are searching for your services and where the greatest opportunities lie. From a local plumber targeting homeowners in specific postcodes to a painter and decorator focusing on commercial contracts, we tailor our campaigns to meet your specific objectives.

With DPOM, you get more than just a marketing service; you gain a partner committed to driving tangible results for your trades business. Let us help you stand out in a competitive market and attract the clients you need to grow and thrive.

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Our Services for Tradespeople

Over 15 years we’ve worked with over 400 companies to deliver exceptional results from their digital marketing campaigns. Whether your objectives are to reduce costs, improve CPAs or increase sales, tapping into the knowledge of our expert marketing team is cheaper than you may think!

PPC Management

Generate more leads with PPC (Pay Per Click) advertising. We manage campaigns on all platforms including Google, Bing, Social Media,  Amazon and a range of other sites.

Target Customers

Social Media Services

Generate more leads with lead ads on Facebook, Instagram, Twitter, LinkedIn and other networks  by using our social media management and advertising service.

Grow Your Brand

SEO Services

Maximising your visibility in search engine results pages is essential to long term growth. Unlike PPC, it doesn’t cost when someone clicks your listing in Google.

Increase Rankings

We also help our customers with SEO, Social Media and advertising on many more channels including:

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Speak to an expert​

0115 727 0038 • 0203 993 0763

How We Help Different Trades

Every trade is different. A plumber dealing with emergency callouts needs a completely different marketing approach to a landscaper showcasing garden transformations. Here is how we tailor our digital marketing for specific trades:

Google Ads for Plumbers & Heating Engineers

Emergency plumbing is one of the most competitive Google Ads sectors — but also one of the most profitable when managed properly. We target high-intent searches like "emergency plumber near me" and "boiler repair [town]" with location-specific campaigns. We use call-only ads during peak hours so customers can reach you instantly, and we schedule ads to match your availability. Our plumber clients typically see a cost per lead of £15–£40.

Digital Marketing for Electricians

Electricians benefit from a mix of Google Ads for immediate leads and local SEO for long-term visibility. We target searches like "electrician near me", "electrical inspection [area]" and "rewiring cost" to capture customers at different stages. For electricians with NICEIC or NAPIT accreditation, we highlight these trust signals in ad copy — it significantly improves click-through rates.

SEO & Ads for Builders & Construction

Builders typically have a longer sales cycle — customers research, compare quotes, and check reviews before committing. We build your visibility with SEO targeting searches like "builders near me", "extension builders [county]" and "loft conversion cost". Google Ads captures prospects ready to get quotes, while SEO builds your pipeline of future enquiries. We also help builders showcase completed projects with optimised portfolio pages.

Marketing for Roofers & Exterior Trades

Roofing, guttering, and exterior work is highly seasonal. We manage your ad budgets to ramp up spend during storm season and high-demand months, then scale back during quieter periods. This means you are not wasting money when demand is low. We target urgent searches ("roof leak repair", "emergency roofer") with higher bids and informational searches ("roof replacement cost") with content that builds your authority.

Social Media for Landscapers & Decorators

Landscapers, decorators, and visual trades benefit massively from social media marketing. Before-and-after photos of garden transformations or room makeovers are some of the most engaging content on Instagram and Facebook. We help you build a portfolio that attracts enquiries, run targeted ads to homeowners in your service area, and generate reviews that build trust. Combined with local SEO, this creates a steady pipeline of quality leads year-round.

Lead Generation for Locksmiths & Emergency Services

Emergency trades like locksmiths, drain unblocking, and 24-hour services live and die by Google Ads. When someone is locked out at 2am, they click the first result they see. We run 24/7 campaigns with call extensions, bid aggressively during evenings and weekends when competition drops but demand spikes, and use click fraud protection to stop competitors wasting your budget. Speed is everything — our campaigns are optimised for immediate phone calls, not form fills.

Example Case Studies

Don’t just take it from us!
Read our case studies to learn how we deliver exceptional results for our clients!

Case studies

Request a free audit

We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your campaigns and how our service can help improve performance. If we don’t think that we can help meet your objectives, we will tell you.

Our audits may include (but are not limited) to the following:

  • Campaign structure review

    Overall account structure, ad groups, shopping campaigns and budget allocations.

  • Keyword Performance

    Keywords, match types, search query report analysis, keyword gaps, negative keyword review

  • Bid and bid strategy analysis

    Keyword bids, bid adjustments (device, location etc), ad scheduling

  • Performance analysis

    Conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment

  • Advert review

    Relevancy, ad testing, landing pages, ad scheduling

  • Technical review

    Conversion tracking including revenue tracking, form tracking and call tracking

  • Growth opportunities

    Quick wins, wasted spend reduction, long term opportunities

When your audit is complete, we will arrange an online meeting to discuss it in-depth and answer any questions you may have.

Audit / Review Form

Please fill in this form with all the necessary information. Provide as detailed description as possible.

We want to be part of your success! Call us :

0115 727 0038 • 0203 993 0763