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PPC management pricing · Google Partner · 15 years

Google Ads management pricing packages.

UK PPC management packages from £145 a month + VAT, run by our UK team. One flat fee, never a percentage of your ad spend, with our own tools in every package.

4.8 from 395+ reviewsNo markup on your spend

Where do I find this?

Sign in to Google Ads. Your Customer ID is the 10-digit number at the top right, next to your account name, for example 123-456-7890.

We review your account in 10 to 15 minutes and show you where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings.

  • You own the account.Set up in your name, under your own ID.
  • You pay Google directly.Your whole budget goes to Google, with no markup.
  • No long contract.Monthly rolling, with 31 days’ notice.
  • Everything live in Mission Control.Results, calls, chats and reports, on the web and our iPhone app.
  • Our Transparency Guarantee.In writing, to every client. Read it
Google Ads management packages

Pick your mission. Compare everything.

Five packages, flat monthly fees and no percentage of spend. Free set up when your campaigns are running and your conversion tracking is working correctly. No long-term contracts, cancel with 31 days notice.

We're yet to find another agency that includes all of this.Our own toolkit, built in-house and included in our packages. The table below shows what comes with each one.*

Swipe to compare all five packages
Google Ads management packages compared
5 packagesCompare
every feature

All prices +VAT. One flat monthly fee, no percentage of spend.

Starter package badge, Launch Pad MissionStarterManaged by our UK team£145per month +VATMax ad budget£500/moFree tools worth£65/mo
Lite package badge, First Orbit MissionLiteYour own account manager£295per month +VATMax ad budget£2,500/moFree tools worth£110/mo
Most popular
Standard package badge, Deep Space MissionStandardAccount manager + priority phone£445per month +VATMax ad budget£7,500/moFree tools worth£384/mo
Elite package badge, Interstellar MissionEliteTwo managers + senior strategist£695per month +VATMax ad budget£15,000/moFree tools worth£473/mo
By appointment
Brett Dixon, Managing Director of DPOMPremiumDirect access to Brett Dixon, MDFrom£1,500per month +VATMax ad budgetNo capFree tools worth£473+/moDiscover PremiumMeet Brett
Budget and account management
Monthly Google Ads budgetThe most ad spend each package manages
£500£2,500£7,500£15,000Custom quote aboveNo capBespoke retainer
Expert campaign management
Founder-led
Dedicated account manager
Support ticketsTwo managersBrett DixonManaging Director
Direct access to the Managing DirectorBrett runs your account and is available on demand
Brett Dixon, MD
Senior strategist and director oversightStrategy and forecasting at senior level
Brett owns the strategy
Your toolkit

Built in-houseOur own tools, designed to turn more of your ad spend into enquiries.

Free tools worth£65/mo
Free tools worth£110/mo
Free tools worth£384/mo
Free tools worth£473/mo
Free tools worth£473+/mo
SentinelSee itBlocks bots and competitors clicking your adsClick fraud protection, 3,000 IP checks£45/mo on its own
Sized to you
NebulaSee itSee where visitors click, scroll and drop offHeatmaps and recordings, 5,000 visits a month£45/mo on its own
Add-on£45/moSized to you
Relay ConvertSee itSee which calls came from your ads, and listen backAdvanced website call tracking£45/mo per website on its own
Add-on£45/moAdd-on£45/mo130 min, 8 numbers250 min, 8 numbersSized to you
OrbitSee itAnswers your visitors day and night and takes their detailsAI chat for your website£39 or £79/mo on its own
Add-onfrom £39/moAdd-onfrom £39/mo300 conversations/mo1,000 conversations/moSized to you
AI Call AnsweringSee itAnswers your calls day or night, takes a message or puts them throughRelay: your business number with an AI receptionistAI from £69/mo, number £20/mo on its own
Free business number130 min/mo, AI is an add-onFree business number130 min/mo, AI is an add-on130 min/mo300 min/moSized to you
StarfeedSee itProduct titles and labels that match what shoppers search forShopping feed optimisation, unlimited products£95/mo on its own
Add-on£95/moAdd-on£95/moUnlimited productsUnlimited productsUnlimited products
LunaSee itLanding pages for your ads, on your own website addressBuilt from your brand and your ads. You approve every page£95/mo on Starter and Lite
Add-on£95/mo, up to 3 pagesAdd-on£95/mo, up to 3 pagesUnlimited landing pagesUnlimited landing pagesUnlimited landing pages
Form BuilderSee itBuild your own enquiry forms and see every enquiry in one placeDrag and drop, no code. Spam filtered and emailed to youComes with every package
JamesSee itAsk how your ads are doing, any time, day or night24/7 AI account assistant, read-onlyComes with every package
Mission ControlSee itEvery report and result in one placeWeb and iPhone app, Android coming soonComes with every package
Support
Email support
Telephone support
Pre-booked
Priority phone support
Book a call through your manager's diary
On demand
Video meetings with your account manager
With Brett
Campaigns
Search campaigns
Performance Max campaigns
Shopping campaigns (PMax)
Retargeting campaigns
Expert bid management and conversion tracking
Google Merchant Centre
Set up
Conversion-rate work and landing-page testing
Reporting
Detailed monthly report
Board-ready
Quarterly strategy sessions by video
Every package
Free set upWhen your campaigns are running and your conversion tracking is active and tracking correctly
No long-term contract
Cancel with 31 days notice
Move up or down a package any time
Flat monthly fee, no percentage of spend
Ready for lift-off?Instant quote in 60 seconds
Starter £145
Lite £295
Standard £445
Elite £695
Premium from £1,500Discover PremiumMeet Brett

Buying similar tools yourself

The nearest tools we could find, at their published prices. Standard includes click fraud protection, call tracking and AI chat at no extra cost. Starter and Lite include a business number, and Standard and Elite add AI call answering.

SentinelClick fraud protection
Similar tool elsewhereClickCease, Starter£69/mo1 website, billed annually. £81 a month on monthly billing.
Relay ConvertCall tracking
Similar tool elsewhereWhatConverts, Call Tracking$30/mo8 numbers at 50 calls a month, on their own calculator. Priced in US dollars.
OrbitAI chat for your website
Similar tool elsewhereTidio, Lyro AI Agent€175/mo300 AI conversations a month, billed annually. €210 on monthly billing, and 1,000 conversations is €700 a month.
AI Call AnsweringBusiness phone number
Similar tool elsewhereTamar Telecom, 0333 Startup£5/mo + VATA number with call forwarding. No text back to callers you miss.

Prices as published on each supplier's website on 10 October 2026; most do not say whether VAT is included. Sources: ClickCease, WhatConverts, Tidio, Tamar Telecom

All prices +VAT. Any advertiser can select any package provided they don't exceed the maximum stated Google Ads spend. All packages are monthly recurring subscriptions with 31 days notice cancel unless otherwise stated.

Included tools are switched on by you in Mission Control. Tools with a monthly allowance tell you when you reach 80%, and you can move up a package at any time. Add-on: available to add from Mission Control. Premium includes everything in Elite, with each tool's allowance sized to your account with Brett. iPhone app today, Android coming soon. Free tools are included in the package price at no extra cost. Call minutes are monthly: at the limit your calls keep ringing your phone, but recording (and the AI receptionist) pause until the 1st, unless you choose to pay for extra minutes in Mission Control (15p a minute, AI 22p), with a cap you set. Tool values use DPOM's own monthly price for each tool bought on its own: Sentinel £45, Nebula £45, Relay Convert £45, Orbit Starter £39, Orbit Business £79, Relay business number £20, AI Call Answering from £69 (300 minutes), Luna £95 (its Starter and Lite add-on price), all +VAT. Standard's AI Call Answering (130 minutes) is counted at the £20 number price, as no 130-minute AI plan is sold on its own. James, Mission Control and the Form Builder come with every package and are not counted. See it opens our Mission Control demo, which runs on an invented shop.

*We reviewed the published packages of 20 UK Google Ads agencies on 10 October 2026. None listed click fraud protection, call tracking with recording, heatmaps and visitor recordings, and an AI chat assistant together in its management fee, and none mentioned an AI account assistant clients can ask, or a client app.

Our tools, in every package

Every package comes with our tools. Here is what each one adds.

Built in-house, switched on by you in Mission Control. Each one turns more of your ad spend into enquiries, and shows you exactly what happened.

Open the Mission Control demo

Starter

£145 a month + VAT

Tools included, worth£65 a month

Comes with

  • SentinelClick Fraud ProtectionBlocks bots and competitors clicking your ads.
  • A Relay business numberA free UK number that rings your phone, so every call is counted.130 min a month, AI an add-on
  • Mission Control, James and Form BuilderEvery result in one place on the web and our iPhone app, James for an update day or night, and your own enquiry forms.
  • LunaLanding Pages for Your AdsAdd-on: £95 a month.Up to 3 landing pages
Get my Starter quote

Lite

£295 a month + VAT

Tools included, worth£110 a month

Everything in Starter, plus

  • NebulaHeatmaps and Visitor RecordingsSee where visitors click, scroll and drop off.
  • LunaLanding Pages for Your AdsAdd-on: £95 a month.Up to 3 landing pages

Also included

  • Sentinel
  • Business number
  • Mission Control
  • James
  • Form Builder
Get my Lite quote

Most popular

Standard

£445 a month + VAT

Tools included, worth£384 a month

Everything in Lite, plus

  • Relay ConvertAdvanced Website Call TrackingSee which calls came from your ads, and listen back.130 min, 8 numbers
  • Orbit StarterAI Chat for Your WebsiteAnswers your visitors day and night and takes their details.300 conversations a month
  • AI Call AnsweringRelayAnswers your calls day or night, takes a message or puts them through.130 min a month
  • StarfeedShopping Feed OptimisationProduct titles and labels that match what shoppers search for.Unlimited products
  • LunaLanding Pages for Your AdsLanding pages for your ads, shown on your own website address.Unlimited landing pages

Also included

  • Sentinel
  • Nebula
  • Mission Control
  • James
  • Form Builder
Get my Standard quote

Elite

£695 a month + VAT

Tools included, worth£473 a month

Everything in Standard, with more room

  • Relay ConvertAdvanced Website Call TrackingSee which calls came from your ads, and listen back.250 min, 8 numbers
  • Orbit BusinessAI Chat for Your WebsiteAnswers your visitors day and night and takes their details.1,000 conversations a month
  • AI Call AnsweringRelayAnswers your calls day or night, takes a message or puts them through.300 min a month

Also included

  • Sentinel
  • Nebula
  • Starfeed
  • Luna, unlimited pages
  • Mission Control
  • James
  • Form Builder
Get my Elite quote

Want a tool your package does not include? Add it any time in Mission Control: Nebula £45, Relay Convert £45 per website, Orbit from £39 and AI Call Answering from £69 a month, all + VAT. Premium includes everything in Elite, with each tool sized to you.

Google Ads case studies

Case study · Legal

LMP Law. 1200% more leads, with no increase in cost.

  • 95%Reduction in CPA
  • NoIncrease in Cost
  • 2692%Increase in Conv. Rate

Read the case study: LMP Law

How we did it

Before

After performing an audit, we discovered that LMP Law’s campaigns were poorly targeted with poor quality ad copy that resulted in poor CPCs and a low Quality Score.

What we did

We rebuilt the campaigns using best practices and introduced smart bidding strategies combined with better keyword targeting and ad copy to drive consistent growth without any increase in budget.

Nottingham law firm, property market.

Figures as published on each case study page. All case studies

What our clients say

4.8 from 395+ reviews

Lee is excellent at his job, created campaigns that bring in lots of leads. Thank You

Richard Almeida · Feefo, Mar 2025

Lee is one of our senior marketing managers.

Read our reviews

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

Pricing questions

Google Ads pricing FAQs.

Straight answers on Google Ads agency pricing: what management costs, what each package includes and how our contracts work.

More Google Ads FAQs

What it costs

How much does Google Ads management cost?

One flat monthly fee, set by your monthly ad spend: Starter is £145 for spend up to £500, Lite £295 up to £2,500, Standard £445 up to £7,500 and Elite £695 up to £15,000, all + VAT. Premium, with direct access to Brett Dixon, starts from £1,500 a month. Use the instant quote for your exact price.

How much does Google Ads management cost in the UK?

At DPOM, from £145 a month + VAT for ad spend up to £500, up to £695 a month for spend up to £15,000, so you get a UK team without paying a percentage of your ad spend. When you compare, ask each agency for its monthly fee at your budget, whether it is a percentage of your spend, and what is included.

How much does PPC management cost in the UK?

Our PPC management is a fixed £145 a month for ad spend up to £500, £295 a month up to £2,500, £445 a month up to £7,500 and £695 a month up to £15,000, all + VAT, and never a percentage of your spend.

What is a typical PPC management fee?

PPC management fees are charged in one of three ways: a flat monthly fee, a percentage of your ad spend, or a fee tied to results. Ask any agency which it uses and what you would pay at your budget. Ours is a flat fee only, from £145 a month + VAT, so it never rises simply because you increase your Google Ads budget.

What are typical Google Ads management fees?

Google Ads management fees are usually either a flat monthly fee or a percentage of your ad spend, and with a percentage the fee climbs as your budget grows. We use a flat monthly fee based on your package instead, which keeps your Google Ads management costs predictable however much you spend.

How much do Google Ads agencies charge in the UK?

It depends on the agency and how it charges, so ask for the monthly fee at your budget, any set-up fee and the minimum term. DPOM charges a flat monthly fee instead: from £145 a month for budgets up to £500 to £695 a month for budgets up to £15,000, + VAT.

How much does a Google Ads agency cost in the UK?

DPOM’s Google Ads management starts at £145 a month + VAT for ad spend up to £500. Our four fixed tiers are £145, £295, £445 and £695 a month. Compare any agency by its fee at your budget, what is included and how long you are tied in.

What should a Google Ads agency charge?

Whatever an agency charges, you should know the fee before you start and see exactly what it covers. A flat monthly fee matched to your ad spend keeps it predictable. Ours runs from £145 to £695 a month + VAT, with Premium from £1,500.

How much is Google Ads per month?

There are two costs. Your ad budget, which you set and pay to Google directly, and our management fee, from £145 a month + VAT for budgets up to £500. You can move up a package any time as your budget grows.

Is VAT included in your prices?

No. All our prices are + VAT.

Percentages and fees

Do Google Ads agencies charge a percentage of ad spend?

Some do, so ask before you sign: with a percentage, your fee rises every time your budget does. DPOM never charges a percentage of spend. Our PPC packages are fixed monthly fees of £145, £295, £445 or £695 + VAT, with no long contract.

Do you charge a percentage of my ad spend?

No. Every plan is a flat monthly fee, so your management cost does not climb as your spend grows. You always know exactly what you pay.

Do you charge a percentage of ad spend?

No. Every DPOM package is a flat monthly fee, from £145 to £695 a month + VAT, and never a percentage of your ad spend. There is no long contract, and no set-up fee unless a brand new account or conversion tracking needs building for you.

How does your Google Ads management pricing compare to other agencies?

We would rather you compare for yourself. Ask any agency: is the fee flat or a percentage of spend, is there a set-up fee, how long is the contract, who owns the account, and which tools are included? Our answers: a flat fee from £145 + VAT, free set up when your campaigns are running and your conversion tracking is working, 31 days’ notice, the account in your name, and our own tools in every package.

Do I pay Google through you?

No. You pay Google directly for your clicks, so your whole budget goes to Google with no markup. Our management fee is separate.

What each package includes

What do your Google Ads packages include at each price?

Each tier is set by your monthly ad budget. Starter, £145 for spend up to £500, is managed by our UK team, with Sentinel click fraud protection and a free business number. Lite, £295 up to £2,500, adds your own account manager and Nebula. Standard, £445 up to £7,500, adds priority phone support, conversion-rate work, Relay Convert call tracking, Orbit AI chat and AI Call Answering. Elite, £695 up to £15,000, adds a second manager, a senior strategist and bigger tool allowances.

What is included in each tier?

Every package includes campaign management across Search, Performance Max, Shopping and retargeting, bid management and conversion tracking, a detailed monthly report, Sentinel click fraud protection, Mission Control, James and the Form Builder. Higher tiers add a dedicated UK account manager, Nebula heatmaps and recordings, priority phone support, call tracking, AI chat, AI call answering and conversion-rate work. The table above shows every feature.

What do your Google Ads pricing packages include?

Our Google Ads pricing packages run from Starter at £145 a month to Premium from £1,500. Every one includes campaign management, conversion tracking, a detailed monthly report and Sentinel click fraud protection, with higher packages adding a dedicated UK account manager, Nebula heatmaps and recordings, priority phone support and more of our tools. Pick the package that matches your budget.

What does PPC management mean?

PPC management means an agency builds, runs and optimises your pay-per-click campaigns for you, separately from the money you pay Google for clicks. At DPOM you pay Google directly, your account stays in your name, and there is no long contract. From Lite upwards you have a named UK account manager; Starter is run by our UK team by email and support tickets.

Can I add a tool my package does not include?

Yes, any time in Mission Control: Nebula £45, Relay Convert £45 per website, Orbit from £39 and AI Call Answering from £69 a month, all + VAT.

What happens when a tool reaches its monthly allowance?

Tools with a monthly allowance tell you when you reach 80%, and you can move up a package at any time. Call minutes are monthly: at the limit your calls keep ringing your phone, but recording and the AI receptionist pause until the 1st, unless you choose to pay for extra minutes in Mission Control (15p a minute, AI 22p), with a cap you set.

Is there a Google Ads management package for larger ad budgets?

Yes. Standard manages ad spend up to £7,500 a month and Elite up to £15,000, with two managers and a senior strategist. Above that, Premium gives you direct access to Brett Dixon, our Managing Director, who runs your account, with everything in Elite sized to you, from £1,500 a month.

Do you offer affordable Google Ads management for small businesses?

Yes. Starter is built for smaller budgets: £145 a month + VAT for ad spend up to £500, with no minimum ad spend and no long contract. Lite, at £295, adds your own account manager.

What is the cheapest way to get professional Google Ads management?

Fully managed by our UK team, the lowest-cost package is Starter at £145 a month + VAT, for ad spend up to £500. If you would rather run the campaigns yourself, Ignite, our self-serve Google Ads software, is free while we launch for the first 50 accounts.

What is the difference between Ignite and the managed tiers?

Ignite is self-serve: you run the campaigns yourself using our platform and guidance, with no account team, and it is free while we launch for the first 50 accounts. Every tier from Starter up is fully managed by our UK team.

Contracts, set up and your account

Are there setup fees or long-term contracts?

There are no long-term contracts: cancel with 31 days’ notice. Set up is free when your campaigns are running and your conversion tracking is working correctly. A one-off set-up fee applies only if we need to build a brand-new Google Ads account or set up conversion tracking from scratch.

Can I move between tiers later?

Yes. Start where you are now and move up or down a package at any time as your budget changes.

What happens if my ad spend goes over my package’s limit?

Each package manages up to a set monthly ad spend. If your budget grows past it, move up a package; you can move up or down at any time.

Is there a minimum ad spend?

No minimum ad spend. Starter suits budgets up to £500 a month, and Premium has no upper limit.

Do I own my Google Ads account?

Yes, always. Your Google Ads account and all of its data are set up under your own ID, and if you ever leave, you keep everything.

Can I get a quote or a free audit before committing?

Yes. Use the instant quote for your price in about 60 seconds, or ask for a free Google Ads audit and we will show you the opportunities first.

PPC packages

Compare our pay per click (PPC) packages

Every one of our pay per click packages is a flat monthly fee based on your ad spend, never a percentage of what you spend with Google. Our Google Ads agency packages are Starter, Lite, Standard and Elite, with Premium above them. These PPC pricing packages are built for small and growing businesses, so you always know exactly what your Google Ads management costs.

Starter and Lite PPC packages

From £145 a month for ad spend up to £500, and £295 for spend up to £2,500. Starter is managed by our UK team by email and support tickets; Lite adds your own account manager, Nebula and Google Merchant Centre set up.

Standard PPC package

From £445 a month for ad spend up to £7,500: an account manager with priority phone support, conversion-rate work and landing-page testing, with Relay Convert, Orbit and AI Call Answering included. Our most popular PPC pricing package.

Elite PPC package

From £695 a month for ad spend up to £15,000, with two managers, a senior strategist and director oversight, and more room on every tool. Above that, Premium gives you direct access to Brett Dixon.

How agencies charge

Google Ads agency pricing models explained

Google Ads agency pricing, like PPC agency pricing generally, usually comes in three shapes. Knowing the difference helps you compare like for like when you look at Google Ads management pricing.

Flat monthly fee

A fixed price each month, set by your ad spend band. This is how we price: predictable, and it does not rise just because your budget does.

Percentage of ad spend

The fee is a share of your budget, so it rises every time you spend more with Google. Ask what the percentage is, and what it comes to at your budget.

Performance based

The fee depends on results. Ask exactly how results are measured, who sets the targets, and what you pay if they are missed.

Google Ads was called AdWords until 2018, so AdWords management pricing, AdWords agency pricing and Google AdWords packages all mean the same thing as the Google Ads packages on this page.

Straight answer

How much does Google Ads management cost in the UK?

Two things make up the cost: your ad budget, which you pay to Google directly, and the management fee. Our Google Ads management pricing is one flat monthly fee, from £145 a month + VAT for smaller budgets up to £695 a month for budgets up to £15,000, with Premium from £1,500. There is no percentage of spend and no long contract, and set up is free when your campaigns are running and your conversion tracking is working.

When you compare Google Ads agency costs, ask every agency the same questions: what is the fee at my budget, is it a percentage of my spend, is there a set-up fee, how long is the contract, who owns the account, and which tools are included? That is your Google Ads management cost, in plain numbers.

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