What it costs
How much does Google Ads management cost?
One flat monthly fee, set by your monthly ad spend: Starter is £145 for spend up to £500, Lite £295 up to £2,500, Standard £445 up to £7,500 and Elite £695 up to £15,000, all + VAT. Premium, with direct access to Brett Dixon, starts from £1,500 a month. Use the instant quote for your exact price.
How much does Google Ads management cost in the UK?
At DPOM, from £145 a month + VAT for ad spend up to £500, up to £695 a month for spend up to £15,000, so you get a UK team without paying a percentage of your ad spend. When you compare, ask each agency for its monthly fee at your budget, whether it is a percentage of your spend, and what is included.
How much does PPC management cost in the UK?
Our PPC management is a fixed £145 a month for ad spend up to £500, £295 a month up to £2,500, £445 a month up to £7,500 and £695 a month up to £15,000, all + VAT, and never a percentage of your spend.
What is a typical PPC management fee?
PPC management fees are charged in one of three ways: a flat monthly fee, a percentage of your ad spend, or a fee tied to results. Ask any agency which it uses and what you would pay at your budget. Ours is a flat fee only, from £145 a month + VAT, so it never rises simply because you increase your Google Ads budget.
What are typical Google Ads management fees?
Google Ads management fees are usually either a flat monthly fee or a percentage of your ad spend, and with a percentage the fee climbs as your budget grows. We use a flat monthly fee based on your package instead, which keeps your Google Ads management costs predictable however much you spend.
How much do Google Ads agencies charge in the UK?
It depends on the agency and how it charges, so ask for the monthly fee at your budget, any set-up fee and the minimum term. DPOM charges a flat monthly fee instead: from £145 a month for budgets up to £500 to £695 a month for budgets up to £15,000, + VAT.
How much does a Google Ads agency cost in the UK?
DPOM’s Google Ads management starts at £145 a month + VAT for ad spend up to £500. Our four fixed tiers are £145, £295, £445 and £695 a month. Compare any agency by its fee at your budget, what is included and how long you are tied in.
What should a Google Ads agency charge?
Whatever an agency charges, you should know the fee before you start and see exactly what it covers. A flat monthly fee matched to your ad spend keeps it predictable. Ours runs from £145 to £695 a month + VAT, with Premium from £1,500.
How much is Google Ads per month?
There are two costs. Your ad budget, which you set and pay to Google directly, and our management fee, from £145 a month + VAT for budgets up to £500. You can move up a package any time as your budget grows.
Is VAT included in your prices?
No. All our prices are + VAT.
Percentages and fees
Do Google Ads agencies charge a percentage of ad spend?
Some do, so ask before you sign: with a percentage, your fee rises every time your budget does. DPOM never charges a percentage of spend. Our PPC packages are fixed monthly fees of £145, £295, £445 or £695 + VAT, with no long contract.
Do you charge a percentage of my ad spend?
No. Every plan is a flat monthly fee, so your management cost does not climb as your spend grows. You always know exactly what you pay.
Do you charge a percentage of ad spend?
No. Every DPOM package is a flat monthly fee, from £145 to £695 a month + VAT, and never a percentage of your ad spend. There is no long contract, and no set-up fee unless a brand new account or conversion tracking needs building for you.
How does your Google Ads management pricing compare to other agencies?
We would rather you compare for yourself. Ask any agency: is the fee flat or a percentage of spend, is there a set-up fee, how long is the contract, who owns the account, and which tools are included? Our answers: a flat fee from £145 + VAT, free set up when your campaigns are running and your conversion tracking is working, 31 days’ notice, the account in your name, and our own tools in every package.
Do I pay Google through you?
No. You pay Google directly for your clicks, so your whole budget goes to Google with no markup. Our management fee is separate.
What each package includes
What do your Google Ads packages include at each price?
Each tier is set by your monthly ad budget. Starter, £145 for spend up to £500, is managed by our UK team, with Sentinel click fraud protection and a free business number. Lite, £295 up to £2,500, adds your own account manager and Nebula. Standard, £445 up to £7,500, adds priority phone support, conversion-rate work, Relay Convert call tracking, Orbit AI chat and AI Call Answering. Elite, £695 up to £15,000, adds a second manager, a senior strategist and bigger tool allowances.
What is included in each tier?
Every package includes campaign management across Search, Performance Max, Shopping and retargeting, bid management and conversion tracking, a detailed monthly report, Sentinel click fraud protection, Mission Control, James and the Form Builder. Higher tiers add a dedicated UK account manager, Nebula heatmaps and recordings, priority phone support, call tracking, AI chat, AI call answering and conversion-rate work. The table above shows every feature.
What do your Google Ads pricing packages include?
Our Google Ads pricing packages run from Starter at £145 a month to Premium from £1,500. Every one includes campaign management, conversion tracking, a detailed monthly report and Sentinel click fraud protection, with higher packages adding a dedicated UK account manager, Nebula heatmaps and recordings, priority phone support and more of our tools. Pick the package that matches your budget.
What does PPC management mean?
PPC management means an agency builds, runs and optimises your pay-per-click campaigns for you, separately from the money you pay Google for clicks. At DPOM you pay Google directly, your account stays in your name, and there is no long contract. From Lite upwards you have a named UK account manager; Starter is run by our UK team by email and support tickets.
Can I add a tool my package does not include?
Yes, any time in Mission Control: Nebula £45, Relay Convert £45 per website, Orbit from £39 and AI Call Answering from £69 a month, all + VAT.
What happens when a tool reaches its monthly allowance?
Tools with a monthly allowance tell you when you reach 80%, and you can move up a package at any time. Call minutes are monthly: at the limit your calls keep ringing your phone, but recording and the AI receptionist pause until the 1st, unless you choose to pay for extra minutes in Mission Control (15p a minute, AI 22p), with a cap you set.
Is there a Google Ads management package for larger ad budgets?
Yes. Standard manages ad spend up to £7,500 a month and Elite up to £15,000, with two managers and a senior strategist. Above that, Premium gives you direct access to Brett Dixon, our Managing Director, who runs your account, with everything in Elite sized to you, from £1,500 a month.
Do you offer affordable Google Ads management for small businesses?
Yes. Starter is built for smaller budgets: £145 a month + VAT for ad spend up to £500, with no minimum ad spend and no long contract. Lite, at £295, adds your own account manager.
What is the cheapest way to get professional Google Ads management?
Fully managed by our UK team, the lowest-cost package is Starter at £145 a month + VAT, for ad spend up to £500. If you would rather run the campaigns yourself, Ignite, our self-serve Google Ads software, is free while we launch for the first 50 accounts.
What is the difference between Ignite and the managed tiers?
Ignite is self-serve: you run the campaigns yourself using our platform and guidance, with no account team, and it is free while we launch for the first 50 accounts. Every tier from Starter up is fully managed by our UK team.
Contracts, set up and your account
Are there setup fees or long-term contracts?
There are no long-term contracts: cancel with 31 days’ notice. Set up is free when your campaigns are running and your conversion tracking is working correctly. A one-off set-up fee applies only if we need to build a brand-new Google Ads account or set up conversion tracking from scratch.
Can I move between tiers later?
Yes. Start where you are now and move up or down a package at any time as your budget changes.
What happens if my ad spend goes over my package’s limit?
Each package manages up to a set monthly ad spend. If your budget grows past it, move up a package; you can move up or down at any time.
Is there a minimum ad spend?
No minimum ad spend. Starter suits budgets up to £500 a month, and Premium has no upper limit.
Do I own my Google Ads account?
Yes, always. Your Google Ads account and all of its data are set up under your own ID, and if you ever leave, you keep everything.
Can I get a quote or a free audit before committing?
Yes. Use the instant quote for your price in about 60 seconds, or ask for a free Google Ads audit and we will show you the opportunities first.