Case study · Food and drink · Social media management and advertising
New Kenji Sushi Rice. 316% increase in brand reach on Facebook and Instagram.
- 301%Increase in Engagement
- 349%Increase in Clicks
- 24%Decrease in CPC
CALL 0115 647 0111
UK Instagram management · Google Partner · 15 years
A post every day on your Instagram from £195 a month, with its image, caption and hashtags, plus a Story each week. Planned and scheduled for you by our UK team, with AI images included, and you approve every post.
4.8 from 395+ reviewsYou approve every post
From post to customer
Tap a step to see the problem, what fixes it and which packages include it.
Every step between the post and the customer has a fix. Tap one.
Your grid has not had a new post for weeks. A post every day on your Instagram with its image, caption and hashtags, plus a Story each week, planned and scheduled for you.Every packageSee what we post
People check your profile before they trust you and find a patchy grid. A cohesive grid, researched hashtags and video clips for Reels from Lite, posted when your audience is online.Every package, clips from LiteSee the platforms
Posts go out and nobody reacts. Every post built around a goal, and each month’s report shows what got reach and engagement, so the next calendar is better aimed.Every packageSee the reporting
Followers visit your website and leave. Orbit answers their questions on your website day and night and takes their details; Nebula shows where they drop off.Orbit on Standard and up, or from £39/moSee Orbit
Results scattered everywhere. Mission Control puts your approvals, reports and tools in one place, with James to answer questions day or night.Every packageSee Mission Control
What we do for you
We run your business Instagram for you. You get on with running your business while we plan the month, create the posts and schedule them. Your only job is to approve them.
Instagram account management takes the day-to-day posting off your shoulders so you can focus on running your business. We create your posts, with AI images, which is how your profile gets a post every day at a price a small business can afford. With over 35 million UK users active on Instagram, consistent, professional content can be the difference between winning and losing a new customer.
Content created and scheduled for you. We plan the month, create every post with its image, caption and hashtags, add a Story each week and publish at the times your audience is most active. Starter, Lite and Standard post once a day, Elite twice a day.
A cohesive grid. Content that looks great on its own and even better together, so your profile builds instant credibility.
Which packages: Every package, from £195 a month.
Instagram is on every package, alongside Facebook on Starter. Lite covers any three platforms, Standard any four and Elite all five (Facebook, Instagram, LinkedIn, X and TikTok). Need one more than your package includes? An extra platform is £50 a month.
See our Facebook management and LinkedIn management services.
Which packages: Instagram on every package.
Images and video are created with AI from your brand, your website and the brief we agree with you. That is how you get a post every day at this price.
Every post comes with an AI-generated image. Lite adds 4 AI video clips a month, Standard 8 and Elite 12; more clips are an option from £75 a month. Prefer your own photos and footage? Send them and we use those instead.
Which packages: Images on every package, video clips on Lite and above.
Each month you get a calendar of the posts for the month ahead, on your own approval page in Mission Control. Approve them all in one go, or edit and reject individual posts. Nothing is published until you have approved it.
Which packages: Every package.
Starter clients reach their account manager by email, with a 30 minute meeting each month. Lite adds prebooked calls and a 1 hour monthly meeting. Standard and Elite can call any time. James, our AI account manager, answers questions day or night and passes your instructions on. Nothing is published until you approve it.
Which packages: Every package.
A monthly report showing reach, engagement and follower growth, and a meeting with your account manager to go through it and plan the month ahead. We track which posts get the most reach and engagement and feed that back into your brief, so each month is better aimed than the last. Live results are in Mission Control any time.
Which packages: Every package.
Not included
Photography, filming, bespoke design, paid ads management and replying to comments or messages are not part of these packages. That keeps the price flat and the service clear. See our social media advertising if you want paid ads as well.
Every month
Six steps every month, then round again. You approve every post before anything goes live.
And more, every month
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Figures as published on each case study page, with the services each one lists. All case studies
Common Instagram problems
Six problems small businesses tell us about, and what we do about each one. Turn a card to see the fix.
The problem
What we do
A post every day, planned, created and scheduled for you, so your pages never look abandoned.
The problem
What we do
A brand brief agreed with your account manager, and a monthly calendar built around your goals.
The problem
What we do
An AI-generated image on every post and AI video clips from Lite, made from your brand. Or send your own photos and clips.
The problem
What we do
You approve every post first, on your own approval page in Mission Control. Nothing is published until you say yes.
The problem
What we do
A monthly report on reach, engagement and follower growth, and a meeting to plan the next month around what worked.
The problem
What we do
Our website tools turn visits into enquiries: Orbit answers questions day and night, Nebula shows where people drop off.
Instagram packages
Instagram is included on every package, with a post every day, approved by you and published for you. A flat monthly fee plus a one-off £195 set up. No long-term contracts, cancel with 31 days’ notice.
All prices are +VAT, plus a one-off £195 set up on every package. Images and video are created with AI from your brand, your website and the brief we agree with you, or we use your own photos and clips when you send them.
Pick how many platforms you want to be on. The package for it lights up below.
Each package is built around how many platforms you want to cover. Pick yours above, or compare them all below.
Starter, from £195 a month + VAT. Facebook and Instagram, every day. Tools included, worth £65 a month.
Get my tailored quoteLite, from £295 a month + VAT. Any 3 platforms, every day, with 4 AI video clips a month. Tools included, worth £65 a month.
Get my tailored quoteStandard, from £445 a month + VAT. Any 4 platforms, every day, with 8 AI video clips a month. Tools included, worth £149 a month.
Get my tailored quoteElite, from £695 a month + VAT. All 5 platforms, twice a day, with 12 AI video clips a month. Tools included, worth £238 a month.
Get my tailored quotePremium, from £1,500 a month + VAT. Direct access to Brett Dixon, our Managing Director, with everything in Elite sized to you.
Discover PremiumFacebook and Instagram, every day
from£195a month + VAT
A post a day, an AI image on each, and an account manager by email
Comes with
NebulaSee where visitors click, scroll and drop off.
A Relay business numberA UK number that rings your phone, free.
Mission Control, James and the Form BuilderYour approvals, reports and an update any time.Tools included, worth£65 a month
Get my quoteAny 3 platforms, every day
from£295a month + VAT
Three platforms, video clips and prebooked calls
Everything in Starter, plus
Tools included, worth£65 a month
Get my quoteMost popular
Any 4 platforms, every day
from£445a month + VAT
Four platforms, more video and call tracking
Everything in Lite, plus
Relay ConvertSee which calls came from your website. 130 minutes, 8 numbers.Orbit StarterAI chat that answers visitors and takes their details. 300 conversations a month.AI Call AnsweringAn AI receptionist answers when you can’t. 130 minutes a month.Tools included, worth£149 a month
Get my quoteAll 5 platforms, twice a day
from£695a month + VAT
Every platform, two posts a day and the biggest allowances
Everything in Standard, plus
Orbit Business1,000 conversations a month, up from 300.More AI Call Answering300 minutes a month, up from 130.Tools included, worth£238 a month
Get my quoteBy appointment
Direct access to Brett Dixon, MD
from£1,500a month + VAT
Brett runs your social media and is available on demand
Everything in Elite, plus
Tools included, worth£238+ a month
Discover PremiumPlus a one-off £195 set up on every package. Not included: photography or filming, design beyond the custom graphics option (£145 a month), replying to comments and messages, and paid social ads, which are a separate service.
Compare social media management packagesAlready on Instagram? Tell us your page or website and we will review it and show you what is working, what is missing and where the quick wins are. It is free, and you keep the findings.
Software we built
Follow one visitor from your post to your inbox. Each step has one of our own tools on it, and each one shows you exactly what happened. Tap a step to see the real screen.
Your posts send people to your website. Nebula shows what happened next: where visitors click, scroll and get stuck, and lets you watch real visits back.
Visitors arrive from your posts at all hours. Orbit learns from your website, answers their questions day and night, and takes their details.
A UK business number that rings your phone. With AI Call Answering, an AI receptionist answers when you can’t, takes a message or puts the caller through, and every call is recorded with a summary.
Shows each visitor to your website a tracking number, so every call is matched to where it came from, then recorded and transcribed.
Your approvals, your monthly report, every call, chat and form, and James, our AI account manager. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
I run a busy salon, and keeping up with marketing was stressing me out. This team stepped in and honestly changed everything. Our socials look better, our bookings have picked up, and new clients keep telling us they found us online.
I've worked with DPOM now for nearly 3 years (PPC and later on Social Media) and I've found them to be easy to work with and very understanding of any concerns I've had.
Lee is very knowledgeable in the field and has been achieving good results with our accounts, making better use of our marketing budgets. Lee is very friendly and personable and able to explain things in ways I understand and always keeps me in the loop of what's happening.
Lee is one of our senior marketing managers.
We have been working with Camilla for a couple of months now and she has been very helpful and knowledgeable! A pleasure to work with her!
Camilla is one of our senior marketing managers.
Excellent explanations of activity on and traffic to our website. Always ready to fine tune to meet needs, and to recommend and implement measures to maximise our website's exposure. Great feedback and analysis in language a lay-person understands.
Who looks after your social media
Every package has a named UK account manager who knows your business, sets the plan with you and sends each month’s calendar for your approval. James, our AI account manager, answers your questions day or night and passes your instructions on.
AI does the routine, people decide. Nothing is published until you approve it.
Meet the teamCamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7Before you choose a Instagram company
Our answers are backed in writing by our Transparency Guarantee. Take the list with you and compare.
Do I approve every post before it goes live?
YesOn your own approval page in Mission Control. Nothing is published until you have approved it.
Do I own my accounts and data?
YesYour pages, audiences and content stay yours, under your own logins. If you ever leave, you keep everything.
Do you charge a percentage of anything?
NoOne fixed monthly fee based on your package, agreed up front.
Am I tied into a long contract?
NoMonthly rolling, cancel with 31 days’ notice. We earn your business every month.
Are the images and video made with AI, and do you say so?
YesImages and video are created with AI from your brand and your brief, and we say so plainly. Send your own photos or clips and we use those.
Is there a set up fee, and is it shown up front?
YesOne-off £195 set up on every package. It covers your kickoff, your brand brief and connecting your accounts.
Do you reply to comments and messages for me?
NoReplying is not part of the packages, so you stay in control of the conversations with your customers. We handle the content and the posting.
Do I get a named account manager?
YesYes, on every package. Starter reaches them by email, Lite by prebooked call, Standard and Elite any time.
After you choose
No mystery about what happens next. Here is what you can rely on, then the plan for your first three months.
Onboarding. A questionnaire and a conversation with your account manager about your business, your customers and what you want social media to do for you. We agree which platforms your package covers. This is what the set up fee covers.
Brand brief. We review your website, your existing profiles and your competitors, then write your brief: tone of voice, topics, offers and image style. Everything we create is built from it. You connect your accounts so approved posts can be scheduled; your pages stay yours.
Using your brief, we create your first month of posts: a post for every day, each with a caption and an image, plus video clips where your package includes them. Approve it all at once, or edit and reject individual posts. Nothing is published until you have approved it.
Once you have approved the calendar, your posts go out at the times your audience is most active. Send us your own photos and clips whenever you want them used.
A monthly report showing reach, engagement and follower growth, and a meeting with your account manager. Each month you receive a new calendar to approve, shaped by what worked the month before, your upcoming offers and the time of year.
Want to see where your pages stand first?
What we do
When customers look for a brand to follow, browse for ideas or check whether you are the real deal, a well-managed Instagram profile keeps you visible and credible at the moment it matters.
At DPOM we run Instagram management services for small businesses that are practical, measurable and built around results. We create your posts, with AI images, and you approve every one before it goes live. The aim is to make your business easy to find and simple to trust. Instead of chasing vanity metrics, we focus on the content and engagement that actually turns followers into enquiries and sales.
Your named UK account manager takes the time to understand your business, your audience and the customers you want more of, then agrees an Instagram plan with you built around real-world goals. Our Instagram management services cover the planning, the content and the daily posting your account needs, from daily posts and AI-generated images through to hashtag strategy, scheduling and performance reporting.
What is included
A visual-first service built around how Instagram actually works, from a cohesive grid and engaging Reels to a hashtag strategy that puts you in front of the right people.
On-brand images generated by AI for your business, plus captions that drive action rather than just likes. Have your own photos? Send them and we use those instead. First impressions on Instagram happen in a fraction of a second, and we make yours count.
Short-form video that the algorithm favours and that reaches beyond your followers. Lite, Standard and Elite include 4, 8 and 12 AI-generated video clips a month, or send us your own clips. Starter is images only. Every package also gets a Story each week.
Your grid is your shop window. We plan and design content that looks great on its own and even better together, creating a professional, polished profile that builds instant credibility.
Researched hashtags that your ideal customers actually search, balancing niche and broad tags, tailored to each content type and refreshed regularly so your strategy stays current as trends change.
One calendar a month, sent for your approval. Approve it all at once, or edit and reject individual posts. Nothing appears on your Instagram without your say, so the feed always looks the way you want it.
Monthly reports showing follower growth, engagement, reach and audience demographics, with content performance analysis, competitor benchmarking and clear, actionable recommendations, not just numbers.
Monthly management
Consistency is what makes Instagram work, and it is exactly what busy owners run out of time for. Our Instagram management services keep your account active, polished and growing month after month. Your only job is to approve the posts.
A monthly content plan built around your business and your customers, then a post for every day and a Story each week, approved by you and published on schedule.
Images and video are AI-generated and included. If you would rather show the real thing, send us your own photos and video clips and we use those instead.
A clear monthly report on followers, reach and engagement, so you can see how the account is building without wading through vanity metrics. We flag what worked, what did not and what we are changing next month.
This is organic, day-to-day management of your account rather than paid advertising. If you also want to put ad budget behind Instagram, our social media advertising runs the paid side, and the two work best together.
Why DPOM
Strategy-led social with the creative and tools included as standard, and a team you can actually reach.
We have managed social media for UK businesses since 2011, with hundreds of five-star reviews, through every platform and algorithm change.
Every post is built around a commercial goal: leads, sales or genuine engagement, never vanity metrics or posting for the sake of it.
Based on your package and never a percentage of anything, so you always know exactly what you pay.
Your pages, audiences and content stay yours. If you ever leave, you keep everything.
Your account manager is an experienced person based in the UK, never a junior and never offshore.
Every post comes with an AI-generated image, and Lite and above include AI-generated video clips. Prefer your own photos and footage? Send them and we use those instead.
Sectors
Fifteen years across very different markets means we have almost certainly managed Instagram accounts in yours.
Plumbers, electricians, builders and roofers. Daily posts showing the work you do, the areas you cover and the reviews you earn, so local customers see an active, trusted business when they look you up.
From personal injury to conveyancing. Clear, professional posts that explain what you do in plain English, share client reviews and keep your firm visible to people choosing who to trust.
Product posts every day on Instagram. Send us your product photos and we build the calendar around your ranges, your offers and your seasonal peaks.
Clinics, dentists, cosmetic and private healthcare. Careful, reassuring content that builds trust, shows your team and your treatments, and keeps your practice front of mind.
Longer sales cycles need a steady presence. Daily Instagram posts that show your expertise and keep you in front of decision-makers until they are ready to talk.
Product updates, tips and customer stories posted every day, keeping your brand visible to buyers who are researching their options on Instagram.
For brokers, advisers and lenders. Measured, plain-English content that builds credibility, and you approve every post before it goes out, so nothing is published without your sign-off.
Estate agents, lettings, removals and home improvement. Daily posts built around your listings, your finished jobs and your local area, when and where people are looking.
Resorts, attractions and experiences. A post every day that shows people what a visit feels like, with seasonal offers and your own photos and clips worked in.
Course providers and training companies. Regular posts about your courses, start dates and success stories to keep enquiries coming between intakes.
Niche, technical products with small audiences. Steady Instagram content that shows what you make and how you make it, to the buyers and engineers who need it.
Restaurants, venues and food brands. Daily posts for your dishes, events and offers on Instagram, using your own photos wherever you have them.
Dealers, garages and motor services. Posts for your stock, servicing offers and customer reviews, so local drivers see an active, trusted business.
We help you tell your story every day, sharing your work, your events and your appeals to keep supporters engaged on a tight budget.
Hire someone to manage my Instagram
Looking for someone to manage your Instagram? We run Instagram accounts for UK small businesses, on a flat monthly fee.
See our social media management pricing, our full social media management for small businesses, or social media advertising if you want paid Instagram ads as well. Instagram account management from £195 a month, with a named UK account manager on every package.
Your Instagram manager is a named UK person, an Instagram account manager who knows your business. Our Instagram account management services cover Instagram business management, Instagram content management and Instagram page management services, all done for you. If you are comparing options for the best Instagram management service, take the questions above with you.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyInstagram management FAQs
Yes. DPOM gives you a named UK account manager who sets your account up and agrees the plan with you. Your daily posts and weekly Story come with AI images, you approve every one, and we publish them and report back each month. There is no long-term contract and you can cancel with 31 days’ notice.
Yes. DPOM manages Instagram accounts for UK small businesses. We plan the month, create a post for every day and a Story each week, with AI images, captions and hashtags, and schedule them once you have approved them. A named UK account manager looks after you. There is no long-term contract and you can cancel with 31 days’ notice.
A fixed monthly fee based on the package you choose: Starter £195, Lite £295, Standard £445 and Elite £695, all plus VAT, with a one-off £195 set up fee. Instagram is included on every package, with a post every day. There is no long-term contract and you can cancel with 31 days’ notice.
A polished, consistent profile builds credibility quickly, but genuine follower growth and engagement compound over months as your content and community build. We are transparent that organic Instagram is a long-term channel, and your monthly report shows growth, reach and engagement improving over time.
Instagram management at DPOM covers a post every day with an AI-generated image, caption and hashtags, a Story each week, video clips for Reels on Lite and above, scheduling and monthly reporting. You approve every post before it goes out. We have worked with UK businesses for 15 years, with hundreds of five-star reviews, no long-term contracts and 31 days’ notice to cancel.
Instagram management is the ongoing work of running your business profile for you: planning the month, creating the images, captions and hashtags, posting every day, adding a Story each week and reporting on results. We handle the day-to-day posting so your profile stays polished and active without taking up your time.
It includes a content plan, a post every day with an AI-generated image, caption and hashtags, a Story each week, a cohesive grid, AI-generated video clips for Reels on Lite and above, scheduling and monthly analytics. A named UK account manager agrees the plan around your brand and the customers you want to attract, and you approve every post. Replying to comments and DMs is not included.
Yes, on Lite and above. Reels are one of the best ways to reach beyond your existing followers, because Instagram's algorithm favours video. Lite includes 4 AI-generated video clips a month, Standard 8 and Elite 12, and you can send us your own clips to use instead. Starter is images only.
Yes. We research and select hashtags your ideal customers actually search, balancing high-volume tags with smaller, more targeted ones, and we tailor sets to different content types. We refresh your hashtag strategy regularly so you are always using what works now, not six months ago.
Post consistently, keep the grid cohesive, use hashtags your customers actually search and check what worked each month. That is a lot of regular work, so many owners hand it over. Our Instagram management does it for you: a post every day and a Story each week, planned around your goals, with a monthly report. You approve every post.
Yes. Ongoing management is the core of the service: a post every day and a Story each week, planned, created and published for you. The design is part of it, with an AI-generated image on every post and AI video clips for Reels on Lite and above. If you want designed graphics on top, custom graphics are an option at £145 a month.
This is organic Instagram management: we grow your profile, content and community without paying for each impression. It is more cost-effective than advertising and compounds over time. If you also want to reach a larger audience quickly with paid Instagram ads, we offer that as a separate service and the two work well together.
No. Replying to comments and messages is not part of these packages, so you stay in control of the conversations with your customers. We handle the content and the posting.
Yes, always. Each month you get a calendar of the posts for the month ahead. Approve them all in one go, or edit and reject individual posts. Nothing goes on your feed until you have approved it, so it always reflects your brand the way you want it.
Yes. Our growth is organic and genuine. A post every day, with hashtags your ideal customers actually search, puts your business in front of people in your niche who are likely to be interested. It is steady growth that brings real followers. We never buy followers and we never use bots.
Get started
The quickest way is a call. Tell us about your profile and the look you want, and we will tell you honestly what it costs.
Call our UK social media team0115 647 0111
