Shopping feed optimisation · Google Partner
Starfeed reads every product in your Google Merchant Centre and improves how each one is described to Google, while your shop stays in charge of price and stock. For Google Ads clients, with unlimited products.
Where a feed lets you down
Your Google Merchant Centre feed decides what Google shows, and to whom. Tap a problem to see what Starfeed does about it.
Four common feed problems, and one goal. Tap one.
Your shop writes titles for your shop, not for the words shoppers type into Google. Starfeed suggests titles and descriptions that use the search terms from your own Google Ads account for that product. Nothing changes until it is approved.AI titles and descriptionsSee AI titles
Fixing titles and categories one product at a time takes days, and new products arrive with the same gaps. If/then rules run on every product, new ones included, and each rule shows how many products it changes before you switch it on.RulesSee rules
Shopping and Performance Max campaigns treat the whole catalogue alike, so budget does not follow your best products. Custom labels tag bestsellers, products with no impressions, high and low margin and price bands, so campaigns can be split to put budget where the profit is.Custom labelsSee custom labels
Disapprovals, missing GTINs and badly sized titles can knock products out of Google. Feed health lists disapprovals, missing GTINs and titles that are too short or too long, each with what to do about it.Feed healthSee feed health
The goal: every product described the way shoppers search, with price and stock still coming from your shop. Starfeed writes its changes into Merchant Centre as a supplemental data source alongside your own feed, so it can never cause a price mismatch.Unlimited productsSee the packages
What Starfeed does
Google Shopping feed optimisation in one tool: Starfeed reads your whole catalogue from Merchant Centre, shows how each product is doing, improves how it is described to Google, and keeps every change. Turn a card to see the fix.
The problem
What we do
Starfeed reads your whole catalogue straight from your Google Merchant Centre, with no product limit, and reads it again every morning so new products are picked up. You add us to your Merchant Centre once, with Standard access. Product feed optimisation here means better descriptions, not different prices.
The problem
What we do
Every product shows its own Google Ads clicks, spend, sales and ROAS for the last 30 days, and Starfeed finds the products that had no impressions at all. Filter by any of them to see where to start.
The problem
What we do
Each product is shown against Google’s own benchmark price for the same product, and Starfeed marks the products that are in Google’s best sellers. Starfeed never changes a price: what you do with it is up to you.
The problem
What we do
A product editor for title, description, product type, Google category, highlights and custom labels, one product at a time or in bulk, with your shop’s original shown beside each edit. Filters find products by any field, feed problem or performance, and can be saved.
The problem
What we do
Feed rules run in order on every product, new ones included, and each shows how many products it changes before it is switched on. Put the brand at the start of a title, add colour or size from the product’s own fields, find and replace, or set the Google category for a collection.
The problem
What we do
Google Shopping product titles, and descriptions too, that use the words shoppers actually typed: the search terms from your own Google Ads account for that product. On request, for up to 300 products a month, and always drafts, so nothing changes until they are approved.
The problem
What we do
Custom labels tag bestsellers, products with no impressions, high and low margin, and price bands, so Shopping and Performance Max campaigns can be split to put budget where the profit is, not where the catalogue is biggest.
The problem
What we do
Changes come to you in batches to approve in Mission Control, the same way social posts do, or you can let your account manager publish without asking. Approved changes are written straight into your Merchant Centre through Google’s API and show there within minutes.
The problem
What we do
Feed health lists disapprovals, missing GTINs and titles that are too short or too long, each with what to do about it. Every change is kept in a full history per product, with one-click undo, and if you ask, we take every Starfeed change off Google at once.
How Starfeed works
Merchant Centre reads Starfeed alongside your own feed. Your shop stays in charge of price and stock, so Starfeed can never cause a price mismatch.
You add us to your Google Merchant Centre once, with Standard access. Starfeed then reads your whole catalogue from it, with no product limit, and reads it again every morning so new products are picked up.
Products are edited one at a time or in bulk, and rules run on every product, new ones included. AI title and description suggestions use the search terms from your own Google Ads account, and every product shows its Google Ads figures and Google’s benchmark price.
Changes come to you in batches to approve in Mission Control, or you can let your account manager publish without asking. Nothing reaches Google until it is approved, and every change is kept in a full history per product, with one-click undo.
Approved changes are written into your Merchant Centre through Google’s API, as a supplemental data source alongside your own feed, and show there within minutes. They override only how products are described: titles, descriptions, product types, Google categories, highlights and custom labels. Price and stock always come from your shop’s own feed, and if you ask, we take every Starfeed change off Google at once.
Starfeed pricing
Starfeed is for Google Ads clients. It is included with Standard and Elite, an add-on on Starter and Lite, and part of the DPOM Toolkit. Products are unlimited, with AI suggestions for up to 300 products a month.
Add-on
Add Starfeed to Google Ads Starter
£95a month + VAT
Google Ads Starter, from £145 a month + VAT
Starfeed on Starter
Add-on
Add Starfeed to Google Ads Lite
£95a month + VAT
Google Ads Lite, from £295 a month + VAT
Starfeed on Lite
Included
Part of Google Ads Standard
Includedin the package
Google Ads Standard, from £445 a month + VAT
Starfeed on Standard
Included
Part of Google Ads Elite
Includedin the package
Google Ads Elite, from £695 a month + VAT
Starfeed on Elite
It is not sold on its own, or with SEO or social. New to DPOM? Choose a Google Ads package and we will add Starfeed. It also comes in the DPOM Toolkit when you have Google Ads with us.
Before you choose
A feed tool changes what Google sees about every product you sell. Ask these first, of us or anyone.
Does it replace my own product feed?
NoIt adds a supplemental data source in your Merchant Centre, read alongside your own feed.
Can it change my prices or stock?
NoPrice and stock always come from your shop’s own feed.
Does anything reach Google before I approve it?
NoNothing reaches Google until it is approved, by you or, if you choose, by your account manager.
Can I undo a change?
YesEvery change is kept in a full history per product, with one-click undo.
Do I have to approve every change one by one?
NoChanges come in batches, like social posts, or you can let your account manager publish without asking.
Can every change be taken off Google at once?
YesAsk us, and we take every Starfeed change off Google at once.
Is there a limit on products?
NoUnlimited products on every plan.
Can I do it myself, or will you?
YesEither. Use it in Mission Control, or your account manager sets it up. Starter is self-serve with help from our UK team.
Is the price on the page what I pay?
YesIncluded with Standard and Elite. On Starter and Lite it is £95 a month + VAT.
Can I talk to a real person?
YesCall our UK team on 0115 647 0111.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyStarfeed FAQs
Starfeed is our Shopping feed optimisation tool. It reads every product in your Google Merchant Centre and improves how each one is described to Google: titles, descriptions, categories and labels. Your shop stays in charge of price and stock.
A supplemental feed (Google calls it a supplemental data source) is extra product data that Merchant Centre reads alongside your own feed. Starfeed writes approved changes into one through Google’s API, so they show within minutes, and it overrides only how products are described. It never replaces your own feed, and price and stock always come from your shop.
Any shop whose products are in Google Merchant Centre, whatever it is built on. Starfeed reads your products from Merchant Centre, with no product limit, and reads them again every morning so new products are picked up. You add us to your Merchant Centre once, with Standard access. Not in Merchant Centre yet? On Google Ads Lite and above we set it up for you.
You can edit titles yourself, one at a time or in bulk, or build rules that run on every product. Starfeed can also suggest titles and descriptions that use the search terms from your own Google Ads account for that product, for up to 300 products a month. Nothing changes until it is approved.
Its Google Ads clicks, spend, sales and ROAS for the last 30 days, whether it has had any impressions, Google’s benchmark price for it, whether it is in Google’s best sellers, and any problem Google has with it.
Custom labels tag your products, for example bestsellers, products with no impressions, high and low margin, and price bands. Your Shopping and Performance Max campaigns can then be split by label, to put budget where the profit is.
No. Price and stock always come from your shop’s own feed, and Starfeed never changes them.
No. You can use Starfeed yourself in Mission Control, or your account manager can set it up, write the rules, review the suggestions and keep the feed healthy while you approve changes in batches, like social posts. You can also let your account manager publish without asking. Starter has no account manager, so it is self-serve there, with help from our UK team.
Yes. Every change is kept in a full history for each product, with one-click undo, and nothing reaches Google until it is approved. If you ask, we can also take every Starfeed change off Google at once.
Starfeed is included with Google Ads Standard and Elite, and in the DPOM Toolkit when you have Google Ads with us. On Starter and Lite it is £95 a month + VAT. There is no limit on products.
No. Starfeed is for Google Ads clients only, and is not sold on its own or with SEO or social.
Starfeed is monthly, and notice is 31 days, as for every DPOM service.
Get started
Tell us about your shop and we will set it up. On Standard or Elite it is already part of your package. Or call, and we will talk it through.
Call our UK team0115 647 0111
