CALL 0115 647 0111
AI at DPOM · Google Partner · founded 2011
We built our own AI system around our clients. Here is all of it: what it does for you, how it helps us run your account, and exactly where a person decides.
Meet James
Your AI account manager, included free
Online · 24 / 7"Ask me anything about your account, day or night. Want something changed? I check it with you, and your account manager signs it off."
The one thing to know
James makes routine Google Ads changes himself, based on your account's own data and inside limits we write for each client, and logs every one. Your account manager can override or undo any of them. Anything you ask for is approved by your account manager. James never pauses a campaign on his own, and budgets never move without a person, unless a client has agreed written limits for them.
What our AI does for you
James is DPOM's own AI. He knows your account, works day and night, looks after the routine work on your Google Ads, and hands anything that needs a decision to your account manager.
James lives in Mission Control, with your reports, your tools and your account manager.
AI tools you can use
Four of our tools use AI. Three do not, and we say so, because a tool does not need AI to be useful. Each has its own page with what it costs and how to start.
Uses AI: your Shopping ads
AI drafts better product titles and labels for your Merchant Centre feed. Nothing reaches Google until you approve it.
Included on Standard and Elite and in the Toolkit, £95 a month on Starter and Lite
See Starfeed
Uses AI: run your own Google Ads
For businesses that run their own ads. Ignite suggests changes and each one waits for your approval, unless you choose to let it block junk searches automatically.
Free while we launch, then from £79 a month
See Ignite
Uses AI: your phone
A local business number with an AI receptionist for the calls you cannot take, so missed calls and after-hours leads still get answered. A call answering service UK businesses can start in minutes.
Number £20 a month, AI from £69, + VAT
See Relay
Uses AI: your website questions
An AI chat assistant that answers visitors from your own website's pages. It runs on our own website today.
From £39 a month + VAT
See Orbit
No AI: your ad clicks
Scores paid clicks for signs of invalid activity and excludes flagged addresses from your Search, Display and Shopping campaigns. Rule-based, not AI.
From £45 a month + VAT, 14 days free
See Sentinel
No AI: your website visitors
Heatmaps and recordings of real visits, so you can see where people click, scroll and get stuck.
From £45 a month + VAT, 14 days free
See Nebula
Relay Convert
No AI: your calls, traced
Website call tracking: see which ad, search or page made your phone ring.
£45 a month per website + VAT
See Relay Convert
Where James lives
Every tool, report and result in one place, with your account manager and James a tap away. On the web and on iPhone.
Free with every DPOM service
See Mission ControlHow we use AI to run your account
On Google Ads accounts where we switch him on, James also looks after the routine work. Every change he makes is based on your account's own data, inside limits written for your account, and your account manager can override or undo any of it. This is exactly what James may do by himself, what waits for a person, and what never happens automatically.
Routine work James does himself, from your account's data, logged.
James can suggest these. Only a person can say yes.
Written into the code, not left to judgement.
How do we know what you have told us? James reads your emails to us and the transcripts of your calls and meetings with us, and keeps a record of your instructions, so he follows them.
How we use AI to run your account
Behind every account James watches for the things that cost clients money when nobody notices. Most of it goes to your account manager to act on. Turn a card to see the fix.
What we watch
What we do
We check each account through the day and alert your account manager the same day if ads stop. If the cause is on your side, James emails you too.
What we watch
What we do
Every weekday we check your conversion tracking is still recording. If it stops, your account manager gets a task to fix it.
What we watch
What we do
Every hour we check that your landing pages still load and your spend is on pace. If not, your account manager is asked to decide on a pause; James never pauses a campaign himself.
What we watch
What we do
A season profile for each client, from five years of search trends, tells us when your searches usually fall or climb, so plans and heads-ups land in time.
What we watch
What we do
We compare your results with anonymised figures from at least five similar accounts we manage, to spot where an account is falling behind.
What we watch
What we do
Your website going down, a security certificate or domain about to expire. If we spot it, James tells you, and anything on our side goes to your account manager.
What we watch
What we do
James reads your emails and call and meeting transcripts with us for instructions, records them and follows them. A request to change something becomes a plan your account manager approves.
What we watch
What we do
Where we can see your enquiries, AI sorts them into real enquiries, quote requests and booked jobs, so we judge your ads on real work, not form fills.
What we watch
What we do
If access to your Google Ads account is removed, your account manager is told and we may email you, so nothing quietly stops being managed.
Where the industry is going
AI is quickly becoming the baseline for how good digital marketing gets done. We did not wait: we built our own system, in-house, and it works behind every account. Ask these first, of us or anyone.
Is the AI real and in use on my account?
YesYes. James, our own AI, watches our clients' accounts and makes routine changes where we switch him on, based on each account's own data and inside its limits.
Did you build it, or rent it?
YesWe built it ourselves. We own it, understand it inside out and improve it almost every day.
Will you tell me which changes are automatic?
YesYes, it is all on this page. James's routine changes are based on your data, logged, and your account manager can override any of them. Anything you ask for, any campaign pause and any budget change goes to a person.
Can I talk to it, and to a person?
YesYes. James, our AI account manager, answers day or night, and your UK team is a phone call away.
The people behind DPOM
DPOM is a family business, run by Brett and his wife Jayme. Our UK team sets the limits for every account and approves anything bigger, and James, our AI account manager, answers questions day or night and passes anything that needs a decision straight to them.
James acts inside limits. People set them, can override him, and approve anything bigger.
Meet the team
CamillaSenior Marketing Manager
LeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7Questions
On accounts where we switch him on, yes: James makes routine changes such as negative keywords, ad lines, sitelinks and small bid adjustments, based on your account's own data and inside limits written for your account. Each one is logged and checked a week later, and your account manager can override or undo any of them.
Not by itself. Budget changes need a director's approval, unless a client has agreed written limits that let James adjust them.
James never pauses a campaign or an ad group on his own; he flags it to a person. He may pause a single keyword with many clicks and no enquiries, or a disapproved ad once a replacement is live.
Yes. Tell James what you want changed on your Google Ads. He checks it back with you, your account manager approves it, and then the change is made and checked.
No. James is DPOM's own AI account manager. He hands anything that needs a decision to your account manager, a real person on our UK team.
Yes, for up to 12 months, across the phone and the chat. He does not keep complaints, money matters or personal details, and our team can see, change or delete what he keeps.
It is drafted by James from your account data and sent from your account manager. When results dip or something needs a personal word, it goes to your account manager first.
No. Sentinel scores paid clicks with rules and excludes flagged addresses from your Search, Display and Shopping campaigns. We only call a tool AI when it uses AI.
Nobody can promise that. AI search optimisation is part of every DPOM SEO package, never an extra, and it works to make your business clear and easy for AI assistants to understand and cite.
Talk to a person
Want to see what it would do for your business? Talk to our UK team. James makes us faster and catches more. People set his limits, can override him and make the big calls, and you own your accounts from day one.
Talk to our team0115 647 0111