General Digital Marketing FAQ

Yes. DPOM built its own AI system in-house. James, our AI account manager, answers clients day or night, watches the accounts we manage for problems such as broken tracking or ads that stop running, and on Google Ads accounts where we switch him on makes routine changes from the account's own data. Experienced people on our UK team stay in charge. How we use AI to get you ahead, honestly.

People. Your account manager, an experienced person on our UK team, sets the limits James works inside, approves anything you ask for and can override or undo anything James does. Budget changes, new campaigns and changes of strategy always need a person, and James never pauses a campaign on his own.

No. James is DPOM's own AI account manager. He answers questions day or night in Mission Control and on the phone, remembers what you tell him for up to 12 months, and passes anything that needs a decision to your account manager, a real person on our UK team.

Both. Alongside Google Ads, SEO and social media, we built our own tools for what happens after the click: Relay answers the calls you miss, Orbit answers questions on your website, Nebula shows where visitors get stuck and Relay Convert shows which ad made your phone ring.

Every DPOM client gets Mission Control, our client app, with your results, reports, James and your account manager in one place. Every Google Ads package includes Sentinel click fraud protection. Depending on your package you can also use Nebula heatmaps and recordings, Relay Convert call tracking, Relay AI call answering, Orbit AI website chat and Starfeed for your Shopping feed. Each has its own page with what it costs.

James, Relay, Orbit, Starfeed and Ignite use AI. Sentinel, Nebula and Relay Convert do not: Sentinel is rule-based. We only call a tool AI when it uses AI.

On accounts where we switch him on, yes. James makes routine changes such as negative keywords, ad lines, sitelinks and small bid adjustments, based on your account's own data and inside limits written for your account. Each one is logged and checked a week later, and your account manager can override or undo any of them. Budget changes need a person unless you have agreed written limits for them, and James never pauses a campaign on his own.

Nobody can promise that. AI search optimisation is part of every DPOM SEO package, never an extra, and it works to make your business clear and easy for AI assistants to understand and cite.