Case study · Food delivery · Social media advertising (Facebook and Instagram)
Potage. 71% increase in sales from social ads.
- 48%Decrease in CPR
- 38%Ad Clicks Increased
- 12%Cost Decrease
CALL 0115 647 0111
UK paid social agency · Google Partner · 15 years
Paid social puts your brand in front of exactly the right people on Facebook, Instagram, LinkedIn, TikTok and X. Managed by our UK team for a fixed monthly fee from £145, never a percentage of your ad spend.
4.8 from 395+ reviewsFixed fee, never a % of spend
From scroll to customer
Tap a step to see the problem, what fixes it and which packages include it.
Every step between the ad and the customer has a fix. Tap one.
Your ads reach people who will never buy. Audiences built by demographics, interests and behaviour, job titles on LinkedIn, and lookalikes of your best customers on Standard and Elite.Every packageSee audiences
Money goes out and you cannot see what came back. The Meta Pixel and Conversions API installed, so every enquiry and sale is measured and budget moves to what works.Every packageSee tracking
People scroll straight past your ads. Hooks, copy and images made for each platform, with variations tested to find what earns attention and clicks.Every packageSee creative
Visitors leave without getting in touch. Retargeting brings back website visitors and people who engaged with your ads, at a far lower cost.Every packageSee retargeting
Results scattered across ad managers. Mission Control puts your results, reports and tools in one place, with James to answer questions day or night.Every packageSee Mission Control
How we run it
Every campaign is built and watched closely by our UK team, with your own account manager from Lite upwards. Here is what your fixed monthly fee covers.
We start with the commercial goal, whether that is leads, bookings, online sales or qualified B2B enquiries, then choose the right platforms, build the audiences, produce the creative and track every result so we know what is working and why.
We define your core audiences by demographics, interests and behaviour, and on LinkedIn by job title and company details. Lookalike audiences, built from your best customers so the platforms find more people like them, come with Standard and Elite.
Which packages: Audience building on every package, lookalikes from Standard.
Strong creative is what makes paid social work. We write the hooks and copy and test variations to find what earns attention and clicks. Images are made with AI from your brand, with your logo added, or we use your own photos. AI video clips are an option from £75 a month, or send us your own.
Which packages: Every package, structured A/B testing from Lite.
Most people do not buy on the first visit. We retarget website visitors and people who engaged with your ads, bringing warm prospects back to convert at a far lower cost.
Which packages: Every package.
We install the Meta Pixel, the Conversions API and the relevant platform tags to track real leads and sales, not just clicks. Accurate tracking is what lets us optimise towards revenue.
Which packages: Every package.
We continually test audiences, creative, placements and offers, then shift budget to the combinations that perform. Scaling winning ads, with more budget behind what is proven to work, comes with Standard and Elite.
Which packages: Testing from Lite, scaling winners from Standard.
Each package runs your ads on one platform of your choice (Facebook and Instagram count as one). Want more? Each extra platform is half your package’s monthly price: £73 on Starter, £148 on Lite, £223 on Standard and £348 on Elite. See our Facebook ads management and LinkedIn ads management.
Which packages: One platform on every package.
Every month
Six steps every month, then round again, with budget moving to what works.
And more, every month
Case study · Food delivery · Social media advertising (Facebook and Instagram)
Case study · Food and drink · Social media management and advertising
Figures as published on each case study page, with the services each one lists. All case studies
Common paid social problems
Six problems we see in social ad accounts, and what we do about each one. Turn a card to see the fix.
The problem
What we do
Audiences by demographics, interests and behaviour, job titles on LinkedIn, and lookalikes of your best customers.
The problem
What we do
The Meta Pixel, the Conversions API and the right platform tags, so real leads and sales are counted, not just clicks.
The problem
What we do
Hooks, copy and images made for each feed, with variations tested to find what earns attention.
The problem
What we do
Retargeting brings back website visitors and people who engaged with your ads, to convert at a lower cost.
The problem
What we do
Audiences, creative, placements and offers tested, then budget moved to the combinations that perform.
The problem
What we do
Facebook and Instagram, LinkedIn, TikTok or X, chosen to fit your customers and your goal.
Paid social packages
A fixed monthly fee for our management, based on the ad budget you want managed. Your budget is paid by you to the platform direct, never through us.
All prices are +VAT. Any advertiser can select any package provided they do not exceed the maximum monthly ad spend shown. One-off set up £195 on Starter and Lite, free on Standard and Elite.
Pick the monthly ad budget you want managed. The package for it lights up below.
Each package is built around the ad budget it manages. Pick yours above, or compare them all below.
Starter, from £145 a month + VAT. Managed by our UK team, managing up to £500 a month of ad budget. Tools included, worth £20 a month.
Get my tailored quoteLite, from £295 a month + VAT. Your own account manager, managing up to £2,500 a month. Tools included, worth £65 a month.
Get my tailored quoteStandard, from £445 a month + VAT. Account manager + priority phone, managing up to £7,500 a month. Tools included, worth £244 a month.
Get my tailored quoteElite, from £695 a month + VAT. Two managers + senior strategist, managing up to £15,000 a month. Tools included, worth £333 a month.
Get my tailored quotePremium, from £1,500 a month + VAT. Direct access to Brett Dixon, our Managing Director, with no cap on the ad budget.
Discover PremiumManaged by our UK team
from£145a month + VAT
Up to £500 a month of ad budget, supported by tickets
Comes with
A Relay business numberA UK number that rings your phone, free.
Mission Control, James and the Form BuilderYour tools in one place, and James for an update any time.
Luna add-onLanding pages for your ads. £95 a month, up to 3 landing pages.Tools included, worth£20 a month
Get my quoteYour own account manager
from£295a month + VAT
Up to £2,500 a month, with an account manager
Everything in Starter, plus
NebulaSee where visitors click, scroll and drop off.Luna add-onLanding pages for your ads. £95 a month, up to 3 landing pages.Tools included, worth£65 a month
Get my quoteMost popular
Account manager + priority phone
from£445a month + VAT
Up to £7,500 a month, lookalikes and call tracking
Everything in Lite, plus
Relay ConvertSee which calls came from your ads. 130 minutes, 8 numbers.
Orbit StarterAI chat for your website. 300 conversations a month.LunaLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.Tools included, worth£244 a month
Get my quoteTwo managers + senior strategist
from£695a month + VAT
Up to £15,000 a month, with senior strategy
Everything in Standard, plus
More Relay Convert250 minutes, 8 numbers.Orbit Business1,000 conversations a month.LunaLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.Tools included, worth£333 a month
Get my quoteBy appointment
Direct access to Brett Dixon, MD
from£1,500a month + VAT
Brett runs your account and is available on demand
Everything in Elite, plus
LunaLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.Tools included, worth£333+ a month
Discover PremiumOne-off set up £195 on Starter and Lite, free on Standard and Elite. Each package runs your ads on one platform; each extra platform is half your package’s monthly price. AI video clips are an option from £75 a month.
Compare every featureAlready running paid social? Tell us about your ads and we will come back with a short, plain-English review of where the opportunity is. No cost, no obligation, and you keep the findings.
Software we built
Follow one person from your ad to your inbox. Each step has one of our own tools on it, and each one shows you exactly what happened. Tap a step to see the real screen.
Your ads send people to your website. Nebula shows what happened next: where visitors click, scroll and get stuck, and lets you watch real visits back.
People arrive from your ads at all hours. Orbit learns from your website, answers their questions day and night, and takes their details.
A UK business number that rings your phone. With AI Call Answering, an AI receptionist answers when you can’t, takes a message or puts the caller through, and every call is recorded with a summary.
Shows each visitor to your website a tracking number, so every call is matched to where it came from, then recorded and transcribed.
Your tools, every call, chat and form, and James, our AI account manager. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
I run a busy salon, and keeping up with marketing was stressing me out. This team stepped in and honestly changed everything. Our socials look better, our bookings have picked up, and new clients keep telling us they found us online.
I've worked with DPOM now for nearly 3 years (PPC and later on Social Media) and I've found them to be easy to work with and very understanding of any concerns I've had.
Lee is very knowledgeable in the field and has been achieving good results with our accounts, making better use of our marketing budgets. Lee is very friendly and personable and able to explain things in ways I understand and always keeps me in the loop of what's happening.
Lee is one of our senior marketing managers.
We have been working with Camilla for a couple of months now and she has been very helpful and knowledgeable! A pleasure to work with her!
Camilla is one of our senior marketing managers.
Excellent explanations of activity on and traffic to our website. Always ready to fine tune to meet needs, and to recommend and implement measures to maximise our website's exposure. Great feedback and analysis in language a lay-person understands.
Who runs your ads
Your campaigns are built and watched by experienced UK people, with your own account manager from Lite upwards. James, our AI account manager, answers questions day or night and passes your instructions on.
AI does the routine, people decide. Your account manager makes the decisions on your ad accounts.
Meet the teamCamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7Before you choose a paid social agency
Our answers are backed in writing by our Transparency Guarantee. Take the list with you and compare.
Do you charge a percentage of my ad spend?
NoOne fixed monthly management fee, based on your package. Never a cut of your ad spend.
Does my ad budget go through you?
NoNo. You pay your ad budget to the platform direct, so you stay in full control of it.
Do I own my ad accounts and audiences?
YesYour ad accounts, audiences and data stay yours, under your own logins. If you ever leave, you keep everything.
Am I tied into a long contract?
NoMonthly rolling, cancel with 31 days’ notice. We earn your business every month.
Are the ad images made with AI, and do you say so?
YesAd images are made with AI from your brand with your logo added, and we say so plainly. Send your own photos and videos whenever you like and we use those.
Is the set up fee shown up front?
Yes£195 on Starter and Lite, free on Standard and Elite, shown in your quote beside the monthly fee.
Do I get an account manager?
YesFrom Lite upwards. Starter is supported by tickets, and every package has James for questions day or night.
Do you track leads and sales, not just clicks?
YesWe install the platform’s pixel and Conversions API on every package, so we optimise towards real enquiries and sales.
After you choose
No mystery about what happens next. Here is what we guarantee in writing, then the plan for your first three months.
We start by talking to you about your goals, who you want to reach and what makes your business stand out, with a questionnaire and a conversation. If you already advertise, we audit your account; if not, we build it from scratch.
Campaigns built, conversion tracking set up, ads written and live. Timing depends on account access, your approvals and the platform’s own ad review.
We gather real data and tune targeting, creative and ad copy. We are transparent: it usually takes a couple of months of testing and optimisation before performance really settles into its stride.
A monthly report in plain English and a strategy session, then continuous optimisation toward more enquiries at a lower cost.
Want a second opinion on your current ads?
What we do
Paid social advertising is the fastest way to reach a precise audience at scale. Done well, it turns scrolling into clicks, clicks into leads and leads into sales.
Unlike posting and hoping, paid social media management means choosing exactly who sees your ad by age, location, interests, job title and behaviour, then putting a measurable budget behind reaching them.
With 15 years of experience and hundreds of five-star reviews, DPOM provides paid social media management across Facebook, Instagram, LinkedIn, TikTok and X. We start with the commercial goal, then choose the right platforms, build the audiences, produce the creative and track every result. Your management fee is a fixed monthly amount based on your package, never a percentage of your ad spend, so your costs stay predictable as you scale.
The platforms
Each network reaches a different audience in a different mindset. We pick the platforms that fit your customers and your goal, rather than spreading budget thin across all of them.
The Meta platforms reach the broadest UK audience and suit almost every business, from local services to national e-commerce. Best for direct response, lead generation and retargeting at scale.
The home of B2B. Target by job title, seniority, company size and industry to reach decision-makers directly. Ideal for high-value services, software and lead generation.
Huge reach and low-cost attention, especially with younger audiences on TikTok. Native, entertaining video can travel a long way for the right brand. Best for product discovery, e-commerce and building demand.
A paid social agency for UK businesses
A paid social advertising agency that tells you what it costs, and that you can actually reach.
As a paid social agency run from Grantham, we provide paid social management services for UK businesses of every size, on a fixed monthly fee. Our paid social advertising services cover strategy, audience building, creative, campaign set up, conversion tracking, retargeting and testing. If you are comparing a paid social ad agency, ask who owns the ad accounts, whether the fee is a percentage of spend and whether you are tied in: our answers are above.
Looking for a paid social media advertising agency or a paid social media service that starts small? Our paid social media services begin at £145 a month, and social media advertising services scale up to £695 with senior strategy. As a social media ads agency we also run Facebook ads, Instagram ads and LinkedIn ads. Want us to post for you instead? See organic social media management.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyPaid social FAQs
Yes. DPOM provides paid social media management across Facebook, Instagram, LinkedIn, TikTok and X from £145 a month, a fixed monthly fee based on your package and never a percentage of your ad spend. There are no long-term contracts and you can cancel with 31 days notice.
Paid social media management with DPOM starts at £145 a month. It is a fixed monthly fee based on your package, never a percentage of your ad spend, so costs stay predictable as budgets grow. There are no long-term contracts, you can cancel with 31 days notice, and you own your ad accounts and data.
Our management is a fixed monthly fee based on your package, starting at £145 a month, and never a percentage of your ad spend. Your advertising budget is separate and paid directly to the platforms, so you stay in full control of it. Press Get my tailored quote for a price for you.
Paid social management is planning, targeting, running and optimising paid ads on social platforms, then tracking the leads and sales they produce rather than vanity likes. DPOM has done this for UK businesses for 15 years, across Facebook, Instagram, LinkedIn, TikTok and X, from £145 a month fixed.
Paid social media marketing is advertising you pay to place on social platforms, choosing exactly who sees your ad by age, location, interests, job title and behaviour, then putting a measurable budget behind reaching them. DPOM manages paid social across Facebook, Instagram, LinkedIn, TikTok and X, starting from the commercial goal rather than the platform.
Social media advertising, or paid social, is running paid ads on platforms like Facebook, Instagram, LinkedIn, TikTok and X. Unlike organic posts, you put budget behind reaching a precisely chosen audience, which lets you generate leads and sales at scale and measure exactly what your spend returns.
Organic social is the unpaid posting you do to your own followers, which builds brand and community over time. Paid social puts budget behind ads to reach a much larger, precisely targeted audience quickly and measurably. We manage paid social advertising, and the two work best alongside each other.
Our paid social management covers strategy, audience building, creative production, campaign setup, conversion tracking, retargeting, ongoing testing and clear reporting. Our UK team handles everything for one fixed monthly fee, with your own account manager from Lite upwards, with you keeping full ownership of your ad accounts.
Yes. Facebook ads management is one of our core services. We handle audience targeting, lookalikes, creative, the Meta Pixel and conversions API, retargeting and reporting across Facebook, all built around leads and sales rather than likes. Lookalike audiences come with Standard and Elite.
Yes. Instagram ads run through the same Meta system as Facebook, so we manage them together for maximum reach. Instagram suits visual, lifestyle and product-led brands particularly well, and we produce the image creative to match the platform, with AI video clips as an option.
It depends on who your customers are and what you sell. Facebook and Instagram suit most businesses and direct response, LinkedIn is best for B2B and high-value services, and TikTok reaches younger audiences with video. We recommend the right mix rather than spreading budget across all of them.
We build audiences from demographics, interests, behaviours and, on LinkedIn, job titles and company details. On Standard and Elite we also create lookalike audiences from your best existing customers so the platforms find more people like them, and we retarget warm prospects who have already shown interest.
We install the Meta Pixel, the conversions API and the relevant platform tags to track real leads and sales, not just clicks or impressions. That data lets us optimise towards your cost per lead or return on ad spend, and we report on it in plain English.
Many campaigns generate early leads or sales within the first few weeks, then improve as they gather data and we refine the targeting and creative. We are transparent that it usually takes a couple of months of testing and optimisation before performance really settles into its stride.
Get started
The quickest way is a call. Tell us who you want to reach and what you want from it, and we will tell you honestly what it costs.
Call our UK social media team0115 647 0111